Production studios turn to print to break through crowded film campaigns
Having a tangible touchpoint to drive engagement is becoming increasingly valuable as production companies compete for digital attention. To cut through the noise, Kodak partnered with Universal Pictures and Amblin Entertainment to produce collectible postcards promoting the global theatrical release of the new Steven Spielberg thriller, Disclosure Day. The postcards were printed on the KODAK PROSPER ULTRA 520 Press. Disclosure Day arrives in theaters everywhere June 12.
Designed as both promotional assets and keepsakes, the postcards capture the excitement and intensity of Spielberg's propulsive event film. They also showcase the exceptional quality and productivity of the PROSPER ULTRA 520 Press.
The press demonstrated its ability to deliver offset-quality print with high ink coverage at speeds of up to 152 mpm (500 fpm), efficiently producing high-impact applications within tight timelines. The postcard sets were printed 3-up on Pixelle Enhanced HiBrite paper (185 gsm / 125# text).
"The Disclosure Day postcard collection serves as a striking memento for film fans, featuring dramatic imagery inspired by the film's visual world," said Jim Continenza, Executive Chairman and CEO of Kodak. "This collaboration highlights how the PROSPER ULTRA 520 Press is uniquely suited to bringing the magic of movies to life—combining offset-quality output with the speed required for today's entertainment campaigns."
Created and directed by Steven Spielberg and shot by two-time Academy Award® winning cinematographer Janusz Kamiński from a screenplay by David Koepp, Disclosure Day stars Actor Award winner and Oscar® nominee Emily Blunt, Emmy and Golden Globe winner Josh O'Connor, Oscar® winner Colin Firth, Eve Hewson and two-time Oscar® nominee Colman Domingo. The film was captured on KODAK VISION3 500T Color Negative Film 5219, a choice that enhances its rich visual language and cinematic scale.
The Kodak Film Lab in New York City processed and scanned the footage. Select theaters will also show it on Kodak 70mm prints, offering audiences an elevated viewing experience. Together, these elements underscore Kodak's role across the entire production journey—from camera negative to final presentation—while reinforcing the enduring impact of film as a premium exhibition format.
