Print Perspectives

Kodak brings cinematic magic to life with 'Poor Things' promotional postcards

January 11, 2024

Poor Things postcards 1

A collaboration between film production company Searchlight Pictures and Kodak married cutting-edge inkjet printing technology with dazzling photography to create promotional postcards for the cinema release of the multi-award-winning movie Poor Things. The goal was simple but ambitious: showcase the beauty of Yorgos Lanthimos' filmmaking and offer cinemagoers a tangible piece of the movie's magic to take home, leveraging the quality and productivity benefits of the KODAK PROSPER ULTRA 520 Press.

Yorgos Lanthimos, known for his distinctive and captivating visual style, shot Poor Things on a combination of KODAK EKTACHROME, VISION3 500T and EASTMAN DOUBLE-X Black & White 35mm film stocks. The choice of these iconic KODAK films was intentional, aiming to create a unique and memorable visual setting for the fantastical story of the film. Recognizing the opportunity to contribute to the film's immersive experience, Kodak eagerly stepped in to help bring this vision to life on the printed page.

Poor Things postcards on press 1

Postcards featuring images captured on the set of 'Poor Things' were digitally printed on a KODAK PROSPER ULTRA 520 Press.

The result: a bespoke Poor Things postcard collection that serves as a vibrant memento for fans. The postcards, featuring bold images captured on the film's set shot on KODAK PROFESSIONAL PORTRA 400 Film by Yorgos and renowned photographer Atsushi Nishijima, are not just promotional items; they are works of art in their own right.

The 11-panel postcard sets were printed on the KODAK PROSPER ULTRA 520 Press 3-up on Pixelle Enhanced HiBrite paper (185 gsm / 125# text). When producing the postcards, the PROSPER ULTRA 520 Press took full advantage of its ability to achieve offset quality on coated and glossy papers, with high ink coverage at speeds of up to 152 mpm (500 fpm). Upon printing, the sets were cut, perforated and fan-folded. In total, Kodak produced 110,000 postcard sets to support the global launch of the movie across multiple markets including the US, UK and EMEA.

Poor Things postcards 3

The still images featured in the postcard collection were shot on KODAK PROFESSIONAL PORTRA 400 Film.

“The Poor Things postcard collection is not just a promotional endeavor; it's a celebration of the craftsmanship and artistry that goes into creating memorable cinematic experiences. This joint project has shown that the PROSPER ULTRA 520 Press is ideally suited to efficiently producing high-quality, high-ink coverage work with short lead times,” commented Denisse Goldbarg, Chief Marketing Officer & Head of EAMER Sales, Kodak.

For more information, visit Poor Things shot on Kodak Film.

© Kodak, 2024. Kodak, EKTACHROME, PROSPER, PORTRA and VISION are trademarks of Eastman Kodak Company.