Cookies and Online Privacy
When you visit our website, use our mobile applications, or engage with our social media accounts, online ads or email communications, we and our partners may collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.
In many cases, the information we collect using these tools is only used in a non-identifiable way, without any reference to Personal Information. For example, we use information we collect about all website users to optimize our websites and to understand website traffic patterns. In some cases, we do associate the information we collect using cookies and other technology with your Personal Information. Our Privacy Policy describes how we use that information when we associate it with your Personal Information. This Cookies and Online Privacy Statement provides more information about our collection and use of Online and Technical Information.
Kodak and our third-party partners may collect personal information and non-personal information using cookies. A “cookie” is a text file that websites send to a website visitor’s computer or device to uniquely identify the visitor’s web browser and to store information or settings in the browser. You can control cookies by changing your browser’s setting.
Our websites use four kinds of cookies:
- Strictly necessary cookies, which are required for our website to operate properly. For example, strictly necessary cookies allow you to set your privacy preferences, log in or fill in forms. Some strictly necessary cookies are used to help ensure the security of our websites.
- Performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
- Functional cookies, which enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.
- Targeting cookies, which may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
When you visit our websites, we will always place strictly necessary cookies. You have choices about performance, functional and targeting cookies. You can use our cookie management tool to control which of these cookies you wish to accept or to reject all non-necessary cookies. If you exercise your rights to tell us not to sell/share your information or to not to use your information for online targeted advertising, we will refrain from placing third party performance cookies and advertising cookies on your browser.
Our websites use Pixel Tags. Pixel tags, also known as tracking pixels, web beacons or clear GIFs, are tools used to transmit information to our service providers’ or partner’s servers. When you visit a website or open an email that contains a pixel tag, that tool will instruct your browser to transmit information such as your IP address, device details, time of the activity, and nature of the activity (e.g., email read, web pages visited) to us. These tools allow us to measure response to our communications and to improve our websites. They also enable partners to compile information about your browsing activity on the websites for personalization, online targeted advertising and retargeting. If you exercise your rights to tell us not to share your information or not to use your information for online targeted advertising, we will refrain from placing pixel tags on your browser.
Our websites collect personal information using Server Logs. A server log is a text file that records activities on our web services. When you visit a website, we log the date and time of your visit, the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to Kodak and the website you visit after you leave our site. We use this information in aggregate, such as to analyze website traffic patterns and to better understand website user behavior generally. We also use the information for security purposes, to detect threats, and for fraud prevention. For example, we may block login attempts coming from countries where we do not do business. We do not sell or share the information collected by our logs, and we do not use this information for online targeted advertising.
Our websites use third party analytics services, such as Google Analytics. Analytics services help us understand how people use our websites. In some cases, these services are provided by companies that act as service providers for us, meaning that they do not use the information collected for their own purposes. In other cases, the company may combine information collected from users of our websites with information collected from other websites. You have the right to opt-out of having your data combined by these third parties. You can use our cookie management tool to reject all non-necessary cookies. If you exercise your rights to tell us not to sell/share your information or to not to use your information for online targeted advertising, we will also refrain from placing third party cookies on your browser.
Additional information about the third-party analytics companies that collect data on our websites:
- To learn more and opt out of data collection through Google Analytics: https://support.google.com/analytics/answer/181881?hl=en
- To learn more about Microsoft Clarity: https://learn.microsoft.com/en-us/clarity/faq and to opt out of data collection by Microsoft Clarity and other Digital Advertising Alliance (DAA) members: https://optout.aboutads.info/?c=2&lang=EN.
Our websites integrate with Social Media Platforms. Our websites may enable you to interact with us and others via social media platforms, such as Facebook, Twitter, YouTube, LinkedIn and Instagram. We may also allow you to login to our websites using social media platform credentials. While we respect each social media platform’s privacy policies, we may collect personal information about you and your friends if you choose to use these tools. If you engage with our content on or through a social media site, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture).
Additionally, social media platforms collect persistent identifiers through your browser or mobile operating system, so they may collect information about your use of our websites. If you have previously provided personally identifiable information to these platforms, the platform operators may recognize you here. Your use of social network plugins is subject to each social media site’s privacy policy. For more information, please read the privacy policies posted by the social media platforms that you use.
We may also display interest-based ads to you when you are using social media platforms. These platforms allow us to personalize the ads that we display to you. We may convert your email address into a unique number which can be matched by the platform with its user to allow delivery of the advertising. You can opt-out of online targeted advertising by exercising Your Privacy Choices.
We collect information when you use our Mobile Applications. We offer mobile applications that in some cases allow you to access your account, interact with us online and receive other information via your smartphone. Personal Information collected by Kodak via our mobile applications that link to our Privacy Notice are handled in accordance with the terms of this Privacy Notice.
When you use our website or download our mobile apps, you may choose to allow us to obtain your precise location. We use this information to customize our response to your requests. For example, if you are searching for a Kodak product or service, we will display the ones in your area; we may share your location with third party mapping services (e.g., Apple Maps, Google Maps) to accomplish this. We may also offer automatic (or "push") notifications. We will provide push notifications only to those customers who opt-in to receive such notifications from us. You do not have to provide location information to us or enable push notifications to use any of our mobile apps. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.