Press Releases

As Business Booms for KodakIt, Photographers Get an Upgrade with a New Smartphone App

Streamlined functions help photographers and businesses create professional visuals


October 16, 2018

Kodak It App

Two years following its launch and after growing a solid global customer base, KodakIt is making it easier than ever for businesses and photographers to connect. As the service grows and the volume of transactions increase, the new KODAKIT App brings enhancements to make photoshoots simpler and more efficient for both photographers and companies.

Photographers can now arrive at a KODAKIT Photoshoot with the relevant details about the photoshoot immediately accessible. With added efficiencies, orders and jobs can be tracked and dispatched in real time. There are built-in briefing documents to guide a photographer on site, and the app helps populate calendars more effectively, making scheduling and rescheduling easy.

The app also helps to batch jobs; rather than a photographer receiving a notification for 1-2 jobs, the system will batch up to 6 jobs pertaining to a specific neighborhood and broadcast the opportunity.

To date, more than eight hundred photographers have already downloaded the app demonstrating a strong interest from the KODAKIT Photographers Community.

“The app is a trustworthy timesaver, allowing me to connect to the restaurants much quicker," said Owen Caliver, London-based photographer. “It saves me needless copying & pasting into my calendars and gives me easy access to change or cancel gigs if required.”

“We are automating processes and easing areas of friction,” said Eric Mahe, President of Consumer and Film Division, Kodak and CEO of KodakIt. “As we move closer to a true, on-demand service, we want to ensure that our community of photographers get real-time information and all the support from KodakIt they need to deliver first class service to our customers.”

With its real-time geolocation and aggregation capabilities, the app will provide food delivery, hospitality and real estate photographers and their customers an opportunity to photoshoot and load assets in a much more efficient way.

The app is currently available for download at the Apple and Google Play stores.

About Kodak
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at, KodakIt, follow us on Twitter @kodakitofficial, or like us on Facebook at KodakIt.

Kodak and KodakIt are trademarks of Kodak.

Media Contacts

Nicholas Rangel

Director of Communications, Eastman Kodak Company

+1 585-615-0549