The commercial printing industry has staying power. Traditional printed pieces offer unique value to brands and provide universal appeal to consumers. And the landscape is changing; packaging and digital industries are experiencing rapid growth, opening opportunities for expansion for the prepared commercial PSP.
Smithers Pira reports that the total value of the global packaging industry was an estimated $876 billion in 2018, with steady growth pushing this value past $1 trillion in 2023, and an additional $150 billion by 2028. The research firm indicates that digital printing is growing in most print sectors globally and will account for nearly 20 percent of the global print and printed packaging market in terms of value by 2022.
Amidits these trends, the question is how do commercial print owners invest in new technology and employ forward-looking strategies that align with industry growth?
In our Ebook, Getting Started in Packaging and Digital (And Why You Should), we discuss why now is the time to enter the packaging and digital markets, how to increase your value proposition with packaging and digital, and the top 3 digital growth markets to watch.
Learn the right strategies and investments that can help commercial printers thrive in today’s evolving commercial printing industry by downloading the free Ebook today.