ROCHESTER, N.Y., Oct. 9 --
For decades, the world’s greatest photographers have trusted Kodak’s
black-and-white films to help them achieve the best of their artistic visions.
Today Eastman Kodak Company (NYSE:EK) enhances its black-and-white professional
film portfolio with the introduction of an improved KODAK PROFESSIONAL T-MAX
400 Film.
The new film, utilizing Kodak’s patented T-GRAIN emulsions, delivers finer
grain and higher sharpness. T-MAX 400 now stands alone as the world’s finest
grained and the world’s sharpest 400-speed black-and-white film, offering
photographers a level of clarity normally only available from a 100-speed film.
T-GRAIN emulsions, first introduced 25 years ago, remain the gold standard in
the photographic industry.
“The new T-MAX 400 film provides a grain structure that is superior to
anything I’ve seen in a 400-speed film,” said noted photographer and master
print maker John Sexton. “That, combined with Kodak’s legendary quality
control and consistency, makes this film a most valuable tool.”
In a recent survey conducted by Kodak, professional photographers cited the
benefits of black-and-white film. Although professional photographers
acknowledge that digital cameras offer certain benefits, they said that film
better captures certain images, particularly black-and-white photos. The
majority (90 percent) of photographers produce black-and-white images, with 47
percent saying black-and-white photography allows them to create a certain look
and feel and differentiate themselves. More than half of them (57 percent)
prefer using film to achieve this desired effect.
The new T-MAX 400 complements Kodak’s full range of black-and-white films,
which professional photographers use to convey power, subtlety, mystery or
reality in their work and achieve a distinctive look. In addition to T-MAX 400,
the portfolio includes:
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T-MAX 100: The world’s finest-grained, 100-speed black-and-white
film allows an extremely high level of enlargement and delivers maximum image
quality when shooting fine detail
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TRI-X: The beloved film, an industry favorite for more than 50
years, offers a distinctive grain structure, coupled with a wide exposure
latitude to leverage even the most challenging lighting situations.
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BW400CN: The finest-grained chromogenic film in the world, processed
in C-41 chemistry, delivers black-and-white prints on color paper with smooth
neutral tones and amazing highlight and shadow detail – even when
enlarged.
-
PLUS-X 125: A classic general-purpose film for outdoor or studio
photography.
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T-MAX P3200: The first ultra-high speed B&W film.
Details of Kodak’s full black-and white film portfolio can be found online
at www.kodak.com/go/bwfilms.
“When you look at the images captured over the past 50 years by
photographers using our film, you see an honesty that only black-and-white film
conveys,” said Mary Jane Hellyar, president, Film Capture Group and senior vice
president, Eastman Kodak Company. “Our commitment to the film category, and in
particular, black-and-white film, stems from our desire to enable
photographers, both now and in the future, to capture this truth.”
This year at PhotoPlus in NYC Oct. 18 – 20, Kodak will highlight a select
group of photographers who shoot with black-and-white films and their work in a
panel discussion entitled “Black-and-White Photography in the 21st
Century.” In addition to John Sexton, photographers Michael Crouser, Liz
Gilbert, and Kristen Ashburn will discuss new projects, and the role
black-and-white plays in helping them achieve their distinctive looks.
- Friday, October 19, 2007
- 3:00 p.m. – 4:45 p.m.
- PhotoPlus Presentation Theater in the Jacob Javits Convention Center
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7
billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and information
in their life and work. Consumers use Kodak’s system of digital and
traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using Kodak solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on Kodak technology to
uniquely tell their story through moving or still images.
More information about Kodak (NYSE: EK) is available at www.kodak.com.
Editor’s Note: Kodak corporate news releases are now offered via RSS feeds.
Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and Google
Reader, can be used to view these feeds. To subscribe, visit www.kodak.com/go/RSS and look for the
RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts
may be downloaded for viewing on iTunes, Quicktime, or other PC-based media
players. Users may also subscribe to Kodak podcasts via the iTunes store by
typing “Kodak Close Up” in the search field at the top of the iTunes Store
window.
Kodak, Kodak Professional, T-MAX and TRI-X are trademarks of Eastman Kodak Company.