The market for personal care products is significant and growing. Today, it is a $188B industry, expected to grow to over $230B by 2022 (a 7% CAGR), according to Grand View Research (July 2018). Encompassing anything from diapers and adult care products to feminine care and hygiene, market growth in this segment is due in part to an increasing global population of individuals aged 60 and above. In the US alone, this group accounted for 15.2% of the country’s total population as of 2016. In order to satisfy increasing and changing consumer demands for more personalized products (age, weight, gender), while maintaining consumer safety requirements, brands are launching new product sub-brands with innovative, absorbent substrates. Evolving consumer demand and segment growth have birthed the need for more creative freedom and manufacturing flexibility in design, production and speed-to-market. As such, converters (who often fall under the same roof as t