Offset Printing Solutions
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KODAK SONORA X Process Free Plates Reap Immediate Benefits for Inserts East
Inserts East, located in New Jersey, is a family-owned and operated commercial printing company specializing in printing newspaper and direct mail advertising inserts. The company works with some of the largest retail corporations, both regionally and nationally, that serve the grocery and food industry, furniture and bedding markets, sporting goods, drug stores, arts and crafts, auto, consumer electronics, and more. One of its largest customers, a regional grocery store chain out of the Northeast, requires high volumes that can run up to six million impressions for its weekly flyers with multiple versions on tight deadlines. Besides accommodating the need for both short and long run lengths, Inserts East provides customers with a range of paper stocks, from the lightest newsprint to heavy coated sheets, while providing around-the-clock production coverage powered by nine heatset press lines, which print copy ranging from 9” to a 50” web size. For many y
Got Questions about Going Process-Free? We Have Answers.
When a new technology passes the early adoption phase in terms of performance and cost to implement, acceptance rates evolve quickly – especially when economic drivers change, or pain points increase. Today, the Print industry is experiencing rapid change and new challenges that are accelerating the shift to new innovative technologies that eliminate waste and increase profitability. With the launch of KODAK SONORA X Process Free Plates, the benefits of process free plates became widely accessible to most printers around the world, allowing more of the industry to eliminate all the costs, waste and variability of processing. Before the launch of SONORA X Process Free Plates in 2018, however, process free wasn’t for everyone. With the new technology behind SONORA X Plates, the situation has changed. Because these plates offer longer run lengths (for web and UV) and better FM capability than previous generations of process free plates,
It's not goodbye, only au revoir!
Sometimes even the most profitable relationships come to an end. We design our Kodak manufactured Computer to Plate (CTP) equipment to perform for the long run – often longer than the business need of its original owner. Perhaps the Kodak CTP device you bought accelerated your business and can no longer provide the capacity you now need. Perhaps you gained or lost a substantial account that drastically changed your capacity needs. The printing industry is highly dynamic and sometimes the needs of a business evolve enough that capital equipment needs to be divested – whether to be replaced with an upgrade or as part of overall capacity reduction. There are many reasons why you might judge the time is right to replace or sell your current Kodak CTP device. We're here to help you continue to maximise the value of the investment you've already made, no matter where your business is headed. Kodak demonstrates the confidence it has in its equipment and offers genero