When a new technology passes the early adoption phase in terms of performance and cost to implement, acceptance rates evolve quickly – especially when economic drivers change, or pain points increase. Today, the Print industry is experiencing rapid change and new challenges that are accelerating the shift to new innovative technologies that eliminate waste and increase profitability. With the launch of KODAK SONORA X Process Free Plates, the benefits of process free plates became widely accessible to most printers around the world, allowing more of the industry to eliminate all the costs, waste and variability of processing. Before the launch of SONORA X Process Free Plates in 2018, however, process free wasn’t for everyone.  With the new technology behind SONORA X Plates, the situation has changed.  Because these plates offer longer run lengths (for web and UV) and better FM capability than previous generations of process free plates,

If you use KODAK SONORA Process Free Plates, then you could be the next winner of the SONORA Plate Green Leaf Award. The award recognizes printers that are environmental leaders, taking extra steps to reduce their environmental impact and make the print industry more sustainable. Important change this year! We get so many impressive submissions that we’ve decided to make a change that will allow us to recognize more winners. Instead of giving the SONORA Plate Green Leaf Award to only one company per region, we will be giving an award to every customer that scores above a certain threshold. There will also be a Worldwide Winner that achieves the highest score. So if you’ve applied before and didn’t win, but you know you have strong sustainability initiatives, please apply again this year! Are you: Recycling Using vegetable-based inks and eco-friendly paper Monit

Investing in new technology is one of the most important decisions a business faces when considering how to improve their operations. For an increasing number of printers, switching to KODAK SONORA Process Free Plates is an investment that is having a positive impact, delivering greater operational efficiencies and a clear Return on Investment (ROI). To help printers who are considering changing their plates to process free, Kodak has developed the SONORA Plate Savings Estimator. This new online tool allows printers to calculate their estimated savings if they were to switch from a traditionally processed plate to KODAK SONORA Process Free Plates. “More than four thousand printers around the world have made the switch to SONORA Process Free Plates. They are saving money, time and are reducing their impact on the environment,” said Evandro Matteucci, Vice President, Print Systems Division, Eastman Kodak. “We understand it might be costly for