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KODAK SONORA X Process Free Plates Reap Immediate Benefits for Inserts East
Inserts East, located in New Jersey, is a family-owned and operated commercial printing company specializing in printing newspaper and direct mail advertising inserts. The company works with some of the largest retail corporations, both regionally and nationally, that serve the grocery and food industry, furniture and bedding markets, sporting goods, drug stores, arts and crafts, auto, consumer electronics, and more. One of its largest customers, a regional grocery store chain out of the Northeast, requires high volumes that can run up to six million impressions for its weekly flyers with multiple versions on tight deadlines. Besides accommodating the need for both short and long run lengths, Inserts East provides customers with a range of paper stocks, from the lightest newsprint to heavy coated sheets, while providing around-the-clock production coverage powered by nine heatset press lines, which print copy ranging from 9” to a 50” web size. For many y
Got Questions about Going Process-Free? We Have Answers.
When a new technology passes the early adoption phase in terms of performance and cost to implement, acceptance rates evolve quickly – especially when economic drivers change, or pain points increase. Today, the Print industry is experiencing rapid change and new challenges that are accelerating the shift to new innovative technologies that eliminate waste and increase profitability. With the launch of KODAK SONORA X Process Free Plates, the benefits of process free plates became widely accessible to most printers around the world, allowing more of the industry to eliminate all the costs, waste and variability of processing. Before the launch of SONORA X Process Free Plates in 2018, however, process free wasn’t for everyone. With the new technology behind SONORA X Plates, the situation has changed. Because these plates offer longer run lengths (for web and UV) and better FM capability than previous generations of process free plates,
Innovations in Inkjet Printing Help Drive a Growing Personal Care Market
The market for personal care products is significant and growing. Today, it is a $188B industry, expected to grow to over $230B by 2022 (a 7% CAGR), according to Grand View Research (July 2018). Encompassing anything from diapers and adult care products to feminine care and hygiene, market growth in this segment is due in part to an increasing global population of individuals aged 60 and above. In the US alone, this group accounted for 15.2% of the country’s total population as of 2016. In order to satisfy increasing and changing consumer demands for more personalized products (age, weight, gender), while maintaining consumer safety requirements, brands are launching new product sub-brands with innovative, absorbent substrates. Evolving consumer demand and segment growth have birthed the need for more creative freedom and manufacturing flexibility in design, production and speed-to-market. As such, converters (who often fall under the same roof as t