*As compared to leading consumer inkjet printers' total ink load replacement costs using manufacturers' recommended standard ink cartridges available in single quantity pricing; excludes printers that use only one cartridge. Based on independent third party price survey data obtained June 2010.

**Based on 2009 U.S. annual desktop printer ink revenue and average ink savings using KODAK ESP 3250/5250/7/9 All-In-One Printer for documents and photos vs. average ink costs of comparable consumer inkjet printers utilizing standard ink cartridges available in single quantity pricing (i.e. no multi-packs, high capacity, combo packs, value packs or special promotions). Actual results may vary. For more information visit www.kodak.com/go/inkdata.