*Under all common consumer display and storage environments. Based on testing by Wilhelm Imaging Research (WIR) on Kodak papers. Actual results may vary.

*Under all common consumer display and storage environments. Based on testing by Wilhelm Imaging Research (WIR) on Kodak papers. Actual results may vary. **Based on testing by Wilhelm Imaging Research (WIR) and Kodak internal testing on Kodak photo papers. ***Simulated image fade. Based on independent third party print permanence and internal unprotected ozone resistance print permanence comparison studies, on select printer models, between dye-based ink and pigment-based inks applied to microporous media (excludes HP Premium and Premium Plus photo papers), not protected under glass. Printer models evaluated include the Kodak ESP 7, Kodak ESP 9250, HP Photosmart C4780, HP Photosmart Plus B309A, HP Photosmart C6380, Canon Pixma MX330, Canon Pixma MP620, Epson Workforce 325, Epson Artisan 810, Epson Artisan 800, Lexmark Prevail Pro705, Lexmark x6650, Brother MFC 495CW and Brother MFC-5490CN, May 2009 and December 2010. Comprehensive information on the permanence of Kodak pigment inks and print papers is available from Wilhelm Imaging Research: http://www.wilhelm-research.com/kodak/esp9250.html. Actual results may vary. †Based on print permanence testing by Wilhelm Imaging Research (WIR) using KODAK Ultra Premium and KODAK Premium Photo Papers. WIR's image fade resistance testing included the five major longevity testing factors: light, temperature, unprotected exposure to ambient ozone, high humidity and contact with water. For comprehensive information on the permanence of Kodak pigment inks and print papers go to: http://www.wilhelm-research.com/kodak/esp5250.html. Actual results may vary.

*MSRP pricing as of January 6th, 2011. **Page yield comparison based on ISO/IEC 24711 using ISO/IEC 19752 test target or Kodak testing methodology, utilizing KODAK All-in-One Printers. Actual results may vary. For more information, click here. ***Page yield comparison based on ISO/IEC 24711. Actual results may vary. 1 Ink yield values obtained by continuous printing in accordance with ISO/IEC 24711. Black ink yield values for 10B and 10XL obtained using ISO/IEC 19752 test page, a monochrome test focused on black text printing. Ink yield for 10B and 10XL for color graphics and text documents using ISO/IEC 24712 test pages is 275 pages (10B) and 440 pages (10XL). Ink yield value for 10C obtained using ISO/IEC 24712 test pages. Actual results may vary. 2 Ink yield values obtained by continuous printing in accordance with ISO/IEC 24711. Black ink yield values for 30 Black and 30XL Black obtained using ISO/IEC 19752 test page, a monochrome test focused on black text printing. Ink yield for 30 Black and 30XL Black for color graphics and text documents using ISO/IEC 24712 test pages is 205 pages (30 Black) and 430 pages (30XL Black). Ink yield value for 30 Color and 30XL Color obtained using ISO/IEC 24712 test pages. Actual results may vary. 3 As compared to leading consumer inkjet printers using manufacturers' recommended standard ink cartridges available in single quantity pricing (i.e. no multi-packs, high capacity, combo packs, value packs or special promotions); excludes printers that use only one cartridge. 4 Based on manufacturers' recommended standard ink cartridges available in single quantity pricing (i.e. no multi-packs, high capacity, combo packs, value packs or special promotions). Excludes printers that use only one cartridge. 5 Based on leading consumer inkjet printers utilizing an average page mix of 52% black text documents, 35% mixed-color graphics and 13% photos (using manufacturers' highest quality photo paper) utilizing manufacturer's recommended standard ink cartridges available in single quantity pricing (i.e. no multi-packs, high capacity, combo packs, value packs or special promotions) as of June 2010. Ink yield values for color graphics and text documents obtained by continuous printing in accordance with ISO/IEC 24711 (black text documents using ISO/IEC 19752 test target). Ink Yield values for photos obtained by continuous printing in accordance with QualityLogic Color Photo Yield Test Methodology. Actual results may vary. 6 Ink Costs Only. Ink savings based on continuous printing of documents and photos as compared to leading consumer inkjet printers ink costs utilizing manufacturer's recommended standard ink cartridges available in single quantity pricing (i.e. no multi-packs, high capacity, combo packs, value packs or special promotions), June 2010. Ink yield values for color graphics and text documents obtained by continuous printing in accordance with ISO/IEC 24711 (black text documents using ISO/IEC 19752 test target). Ink Yield values for photos obtained by continuous printing in accordance with QualityLogic Color Photo Yield Test Methodology. Actual results may vary. For more information and a list of all printers tested, go to http://kodak.com/go/inkdata for details.

*Manufacturer's number of active cartridge SKUs. Based on IDC and Gap Intelligence ink price survey data, 2008-2009. Actual quantities may vary depending on region and availability. For more information, click here.