Accelerating Product Time to Market
For consumer goods product companies, accelerating the time to market for
new products is a strategic imperative. Often, the packaging design and
development process appears to be a bottleneck for achieving this objective. In
reality, the challenge exists in the numerous activities that provide label content
and information—including marketing promotions, product specifications,
artwork, ingredients labeling, compliance, bar-coding and branding—which
all come together during package design and development.
Typically, these upstream processes fall outside the control of the packaging function. By
redefining the ways in which these functions interact with packaging, consumer
goods product companies can reduce time to market of a product, accelerate
revenue realization and reduce product and package development costs.