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Kodak Professional Promise of Excellence: Marketing Muscle for the New Millennium

Within the United States and Canada, the Kodak Promise of Excellence program offers major benefits for your business. Its filled with unique and powerful marketing tools designed to build and reinforce the three most vital factors influencing your success: consumer trust, product quality, and sales.

Whether you're starting a new business or enhancing an existing one, the Kodak Promise of Excellence program gives you a single source for proven marketing and sales support all year long. It's everything you need to build customer trust and loyalty, deliver products and services of the highest quality and value, and implement smart strategies that will make your business flourish.

Rounded out by a package of valuable perks, the KODAK PROFESSIONAL Promise of Excellence Program is exactly what you need to make the most of your business in the new millennium.

The Promise of Excellence Program gives consumers what they're looking for: quality portraits that are guaranteed for life. That's what the KODAK PROFESSIONAL Promise of Excellence Program is all about. Building consumer confidence by offering high-quality products that are guaranteed for a lifetime by the most trusted brand in the industry.

The POE Program guarantee gives your customers important assurance that:

  • Their portraits are made with the finest KODAK PROFESSIONAL Films, Papers, and Chemicals.

  • They will be 100% satisfied with the photographic session experience and the resulting portraits at the time of delivery or you will reshoot, reprint, or refund their money at your expense. (This is your commitment as part of the program.)

  • If, at any time after the sale, anything happens to their portraits due to product performance, new ones will be made at no charge, per the terms and conditions of the program. (This is Kodak's commitment.) Refer to the Kodak Promise of Excellence Marketing Program Guide 2000.

  • Brand recognition and trust. Promise of Excellence members are associated with Kodak, the imaging brand that clients trust most. The Promise of Excellence Program give you a world class marketing advantage over non-members.

  • Marketing and Sales Support.

As a member of the KODAK PROFESSIONAL Promise of Excellence Program, you get free and unlimited access to hundreds of successful marketing and sales promotions. Effective business-building tools that are being used today by some of the country's leading studios. These easy-to-use promotional resources include:
  • The KODAK PROFESSIONAL ProTeam Ideas That Work book featuring dozens of new promotions every year. This handy resource gives you an inside track on marketing tools and techniques that are being used by successful portrait and wedding professionals throughout North America.

  • Free studio listing on Kodak's Bridal Web site. This on-line resource gives you excellent exposure to thousands of potential customers. Forthcoming enhancements include a search engine that enables consumers to find local POE Program member photographers for all their portrait needs. Members can update their listings right on the web.

  • Exclusive package of valuable perks:

    • Federal Express Discounts are offered to KODAK PROFESSIONAL Promise of Excellence Program members at far below individual business rates. Call FedEx at 800-345-6227 to register for a new account, and be sure to ask for the KODAK POE Program member rate.
    • Downloadable Marketing Resources - This free and regularly updated information can be accessed by your membership number.
    • Additional Member Specialsare offered to members throughout the year for substantial discounts on a variety of items.
Photo Credits:
Bride's face: Stewart and Susan Powers, copyright 1997