Evolution of our brand logo

Early 1900's.  Kodak is the first company to integrate its name and look into a symbol. 1930's.  Focus moved to the Kodak name and the red and yellow "trade dress" color. 1960's.  The corner curl was introduced. 1970's.  The mark retained the red and yellow colors and the Kodak name, but a box and graphic "K" element were added. 1980's.  A more contemporary type font streamlined the Kodak name within the existing logo. Today.  The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the name a more contemporary look.