Las Vegas, NV, March 3 --
Eastman Kodak Company (NYSE:EK) has refined its online KODAK EXPRESS Digital
Solutions site, www.KodakExpress.com,
to offer consumers greater interaction with the brand, easier navigation and
the chance to learn about Kodak’s four retail areas: “Shoot It,” “Print It,”
“Display It” and “Create It.” The Web site is available now to 11
English-speaking countries - the United States United Kingdom; Ireland; South
Africa; Australia; New Zealand; the Philippines; Indonesia; Malaysia; India and
Singapore – and will be available by the end of March to all 38 countries
supported by KodakExpress.com. A revamped global store locator tool is also
available throughout the site.
“KODAK EXPRESS Digital Solutions provides customers around the world with an
easy-to-use central hub to access the tools and information they need to make
something with their images,” said. John Culverhouse, Worldwide Marketing
Director, Retail Printing Solutions Consumer Digital Group. “It’s a fun and
entertaining way for consumers and Kodak to truly interact on a global
level.”
Photo-Themed Games
KODAK EXPRESS Digital Solutions also features three “edutainment” games,
which incorporates educational and entertainment elements to create a unique
online experience. The site tallies scores for each game and players can send
e-mail to friends and family to challenge them to beat their score after each
game. A leader board tracks high scores from around the world to stoke
good-natured competition.
Three games are available now and the website will add more in 2009:
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Pair Them Up allows consumers to play by matching double photos and
educates them about doubles printing and standard photo printing.
-
Catch Pictures is a game of skill with an underlying message that
consumers can print via Kodak from virtually any digital device.
-
Find the 5 Differences lets consumers try their skill at spotting
differences in photos while educating them about the quality and speed of
printing services.
In addition to games, there are tutorials and tools for consumers to do more
with their images:
- SHOOT IT! - Online visitors will learn everything they need to know
to make photos, including detailed information about cameras, photo storage,
and accessories offered at the KODAK EXPRESS Digital Solutions
network.
- PRINT IT! - Helps consumers find general information on what they
need to get or make prints. It covers everything from making traditional 4x6
prints to enlargements and posters, to collages and photo books.
- DISPLAY IT! - Teaches consumers the different ways to display their
pictures at home or in the office, whether it is a digital frame, album, and
scrap booking products.
- CREATE IT! - Allows consumers to learn new ways to use their Kodak prints
and beyond - photo books, calendars, greeting cards, and make photo gifts.
Creating a “Destination Store
Also included at the site is a new Web module that gives Kodak Express
retailers options for modernizing their store layouts. The “Destination Store”
is an interactive module available to all storeowners and includes store layout
schematics and suggestions to view or download to help retailers transform the
look and feel of their stores. Suggested layouts can transform stores from
isolated products displays to showcases for a comprehensive portfolio of
solutions that create a dynamic and engaging customer experience.
These store designs were successfully used in two KODAK EXPRESS stores in
different countries. In Cape Town, South Africa, Deon van der Vyer, owner of
SUPERFOTO PHOTOGRAPHIC has seen a 40% increase in business since it opened in
October 2008. He states, “People stop and turn their heads. They come in, sit
down and enjoy using the kiosks. Camera sales at Christmas, created a crowd! I
am very happy with the results."
Dennis Portieri, owner of MAGIC PHOTO in Buenos Aires, Argentina says,
“Since adopting the KODAK EXPRESS Experiential store design, we’ve offered our
customers a more inviting experience, both in terms of what they can do in the
store and how everything is presented to them, Our customers feel very
comfortable spending time in the areas such as Create It and Print It, working
with their pictures. Also, our staff is spending more time in front of the
counter, interacting with customers. Overall, we’ve seen an increase in the
both the amount of foot traffic in the store, as well as the amount of printing
that goes on in our store.”
KODAK Creative Production Software (KCPS)
In addition to the store design, Kodak introduced KODAK Creative Production
Software V3.0, a powerful workflow software designed specifically for the photo
specialty retailer. With KODAK Creative Production Software, retailers get a
robust backbone architecture necessary to import images from many sources,
enhance image quality, efficiently create custom products, and send images to a
wide variety of printing devices, including KODAK Adaptive Picture Exchange
(APEX) and KODAK DL2100 Printer. The software allows retailers to focus on the
specific services they wish to offer, both in front of the counter and behind
the counter. Its easy-to-use, flexible, creative tools enable a higher level of
customer service and value-added product differentiation. This software, as
well as KODAK APEX, illustrates the ways in which Kodak frees retailers from
behind the computer to spend more time engaging with consumers.
Visit www.KodakExpress.com for
more information.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit the newly redesigned www.kodak.com and follow our blogs and more at
www.kodak.com/go/followus.
More than 70 million people worldwide manage, share and create photo gifts
online at KODAK Gallery --join for free today at www.kodakgallery.com
