ROCHESTER, N.Y., February 17 --
Eastman Kodak Company (NYSE:EK) continues to expand the options available to
photographers by offering its new KODAK PROFESSIONAL EKTAR 100 Film in 120
format. Announced at Photokina in October 2008and currently available in 35mm
format, EKTAR 100 Film offers the finest, smoothest grain of any color negative
film available today.
“The response to the introduction of EKTAR 100 Film has been amazing, with
many requests to make the new film available in medium format. 120-size roll
film is widely used for a broad range of photographic applications including
ultra high-resolution photography,” said Mary Jane Hellyar, president, Film,
Photofinishing & Entertainment Group and executive vice president, Eastman
Kodak Company. “Whether you’re a professional photographer or an advanced
amateur, the pursuit of the perfect picture is a never-ending quest. By
offering the world’s finest-grain color negative film in 120 format, Kodak
continues its long-standing history of providing the tools and selection for
photographers who want images with the best quality and highest detail.”
EKTAR 100 Film is the ideal choice for commercial photographers and advanced
amateurs for applications such as nature, travel, fashion and product
photography, where the emphasis is often on color. The ISO 100 speed film
features high saturation and ultra-vivid color, incorporating KODAK VISION
Motion Picture Film technology to achieve its unparalleled fine grain. It is
ideal for photographers who want the superior resolution of medium-format film
and look for extraordinary enlargement capability when scanning and
printing.
The new KODAK EKTAR Film in 120 format will be available worldwide beginning
in April 2009.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit www.kodak.com and follow our blogs and
more at www.kodak.com/go/followus.
More than 70 million people worldwide manage, share and create photo gifts
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Kodak, Vision, Kodak Professional and Ektar are trademarks of Eastman Kodak Company.
