ROCHESTER, N.Y., May 7 -- The newest “must have” in any purse, beach bag, or backpack is the new KODAK HQ Maximum Versatility Single Use Camera. With a smaller, simple, modern design and silver-colored body, the new HQ camera gives consumers a stylish way to get a photo, even when an expensive camera isn’t available. The new design, featuring a KODAK EKTANAR Lens and Kodak's 800-speed film, delivers the same high-definition pictures with unbeatable clarity that consumers expect from Kodak HQ cameras.

“The new HQ is an ideal complement to a digital picture-taking experience,” said Laurent Dartoux, General Manager of Film Capture, Eastman Kodak Company. “With its new sleek, smaller design, which is 20 percent smaller than most single use cameras, it provides an alternative that’s as attractive as it is functional. Easy-to-use, stylish and reliable, consumers can pull it out on the slopes, at a formal gathering or at a children’s birthday party and capture great pictures.” 

According to a recent survey by Kodak, 90 percent of Americans consumers believe that single use cameras represent a great alternative to expensive cameras to capture quality images and 8-in-10 Americans have purchased a single use camera. Nearly 60 percent of Americans own expensive cameras, but choose single use cameras as an alternative. Reasons cited include: 

o       More expensive camera not available

o       Full memory card or dead battery

o       Worry about exposing expensive cameras to the elements, whether those elements are snow, sand, or sticky little fingers.

“We found ourselves at a wedding in Europe this past summer with no camera after the airlines lost our luggage,” said Anthony Tama, of New York, NY. “While we couldn’t easily replace our clothes, we were able to easily find a back-up camera, in the form of a Kodak single use camera. We ended up with great shots from both inside and outside the ceremony.”

Consumers can purchase the new HQ camera beginning in the second quarter of 2007.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and  Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com.

Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and Google Reader, can be used to view these feeds. To subscribe, visit www.kodak.com/go/news and look for the RSS symbol. In addition, Kodak podcasts are viewable under the “Events and Presentations” link on www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes or other Quicktime media players.