KODAK SEA Processing Press Release

ROCHESTER, N.Y., June 9 - For too long underwater photos have been, well, simply all wet. Inherent problems with underwater images meant traditional optical processing often produced prints with exaggerated green or blue tints. In addition, the images frequently appeared blurry and underexposed. An exciting processing service from Eastman Kodak Company can change all that.

Appropriately called KODAK SEA Processing, the photofinishing process uses a blend of digital and traditional silver halide technology to optimize underwater prints from film, putting life and color in the print more like that seen by the photographer on the dive. KODAK SEA Processing is available in over (insert number) North American dive specialty shops.

”KODAK SEA Processing is a way to bring the world of underwater life and images right into your hands, with photos that are clear, sharp and vibrant”, said David Capodicasa, business manager, Consumer & Professional Imaging, US, Eastman Kodak Company. "KODAK SEA Processing also allows for dive stores to take part in the growing imaging business, and this service offers them a terrific entrée."

Underwater photography presents a number of challenges. The water tends to filter out reddish tones, an effect that worsens at greater depths and distances. In addition, underwater light is often less than ideal for picture taking.

Traditional photo processing has sought to remedy these problems with filters and other light corrections with mixed results. The traditional approach is often expensive, time consuming and varies greatly with different labs. The correction process of traditional photo processing also can produce false colors and prints may appear blurry.

In contrast, KODAK SEA Processing digitally enhances images and a Kodak-trained technician makes three separate sets of corrections to better match the color of the underwater world. Then the images are printed on KODAK ROYAL Generations Paper, and negatives are placed in individual sleeves. Additionally, KODAK SEA Processing includes a convenient index print to help divers store and identify their pictures, making it easier to order reprints, enlargements and other photo gifts.

We see this service as a real opportunity for dive shops to expand upon their service offerings to their consumers," added Capodicasa. "In addition to being able to provide customers with KODAK Picture CDs and other digitization services that make it easy to manipulate and share images via personal computers and the Internet, KODAK SEA Processing delivers great prints even from an affordable KODAK Water & Sport one-time-use camera.”

The photofinishing required for KODAK SEA Processing is provided exclusively by Dale Laboratories, under special license from Eastman Kodak Company. Since 1974, Dale Laboratories has been internationally recognized as one of the highest quality photographic laboratories in the United States, providing advanced amateur and professional photographers with special application processes not available through conventional labs. KODAK SEA Processing is a logical extension of Dale's custom services, where skilled technicians apply individual color corrections to every frame and print. Digital sharpening is also included for crisp, vivid underwater prints.

Headquartered in Hollywood, Florida, Dale laboratories is family owned and operated by founders Dale and Elaine Farkas with their son, David Farkas, providing additional digital expertise.

Kodak, Sea, and Royal are trademarks.