KODAK COLORLAST Technology

Stunning inkjet prints that last 100 years.

Worth a thousand words.

Lasts 100 years.*

Introducing KODAK Ultima Photo Paper featuring breakthrough KODAK COLORLAST Technology for pictures that last 100 years. Thanks to this Kodak innovation, the brilliant colors you see today will be just as breathtaking 100 years from now, whether you keep your pictures in a frame, photo album, or on a table at home. So print your pictures on KODAK Ultima Photo Paper with KODAK COLORLAST Technology and have peace of mind that they'll last. And last and last...

Does what other inkjet papers don't.

Pictures fade when they're exposed to light, air pollution, moisture, and heat. KODAK COLORLAST Technology shields your pictures from these picture-unfriendly factors so your prints will last over 100 years — even when they're displayed at home unprotected. So while other brands may only look at light fade, we take into account all the known factors that affect print life.

Key factors that lead to fading

light	air pollution	moisture	heat



Average Competitor		KODAK Ultima Photo Paper

(Simulated images.)

Technical papers

		Photograph Longevity FAQ
		Technology behind new Ultima paper 506 K

		Technology behind new Ultima paper - addenda 45 K

		Typical home display conditions 414 K

		Print life chart for printers and inks 13 K

		Assessment of the Current Light-Fade Endpoint Metrics Used in the Determination of Print Life, Part 1 1274 K Reprinted with permission of IS&T: The Society for Imaging Science and Technology, sole copyright owners of The Journal of Imaging Science and Technology.

The science behind the stunning results

What you get is color that stays vivid and vibrant after 100 years. But what goes into the longest-lasting KODAK Ultima Photo Paper?

	We start with our industry-acclaimed KODAK ROYAL Paper as the base.

	Then we add a proprietary three-layer coating that controls smudging, speeds dry time, and increases ozone fade resistance.

	KODAK COLORLAST Technology locks ink molecules into the image layer, protecting your picture from fading factors. Using a unique blend of mordants (additives to "fix" the dyes) in the bottom two layers, along with nanoparticulate ceramic particles in the top layer to further stabilize the image, Kodak scientists have engineered a significant leap in longevity and color reproduction.

Average Competitor

KODAK COLORLAST Technology

* In the vast majority of cases under typical home display conditions using the world's best selling brand of printers and inks in the US market as of June 2005.