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    Friday, September 30, 2011

    No Moment Missed with Kodak’s Newest Small and Affordable PLAYFULL Waterproof

    Latest Kodak pocket video camera provides worry-free fun in a perfectly sized package

    About Kodak

    Media Contacts

    • Jackie Mangione
      Eastman Kodak Company
      jacqueline.mangione@kodak.com
      585-967-7749

    • Courtney Walker
      Ketchum
      courtney.walker@ketchum.com
      646-935-4185

    Rochester, NY. , September 30 -- 

     

    Eastman Kodak Company (NYSE: EK) today announced the launch of the new PLAYFULL Waterproof Video Camera, a pocket video camera that is the perfect size to have on hand for any occasion. Showing Kodak’s commitment to innovation, affordability and understanding the consumer’s needs, the PLAYFULL makes capturing every enjoyable moment fun and worry free.

    “Today’s consumers are looking for products that offer worry free simplicity while meeting the needs of their active lifestyles,” said Phil Scott,Vice President of Marketing, Digital Capture and Accessories, Kodak. “A video camera should be easy to use, convenient to carry, and designed so you don’t worry about it regardless of where you are. That is why the new KODAK PLAYFULL Waterproof Video Camera is small enough to fit easily in a pocket or small purse, it is waterproof so it is always with you for those unpredictable moments and it’s affordable.”  

     Kodak’s exclusive Share Button and pop-out USB arm make it seriously simple to e-mail videos directly to friends or upload to popular social networks and photo sharing sites. It can also record up to ten hours of HD video with the expandable SD/SDHC card slot that can hold up to 32 GB. With a great feature set, affordable price and small attractive design, the PLAYFULL is the everyday HD video camera that you’ll never want to go anywhere without.  Available in black for US $119.95 MSRP with a 4GB SDHC memory card and in red or white for $99.95 MSRP without the SDHC card, the PLAYFULL is available this fall at major retailers and  Kodak.com.

     About Kodak

    As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

    To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

    Choose from the widest selection of KODAK Digital Cameras, Pocket Video Cameras and more at http://store.kodak.com.

     

    © Kodak, KODAK, PLAYFULL and PLAYSPORT are trademarks of Kodak.
    2011