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    Thursday, May 23, 2013

    Kodak and Acsis Champion Brand Protection Strategies at Anti-Counterfeiting Summit for Pharmaceuticals and Medical Devices

    About Kodak

    Media Contacts

    • Susan Cardot
      Eastman Kodak Company
      +1 585-722-4118

    • David Grome
      Eric Mower + Associates
      +1 585-389-1843

    PHILADELPHIA, May 23 -- 

    Kodak and Acsis will share insights with pharmaceutical brands on packaging strategies that will protect their products from diversion and counterfeiting at this week’s fourth annual Anti-Counterfeiting Summit for Pharmaceuticals and Medical Devices in Philadelphia. Experts from Kodak and Acsis will help brand owners navigate threats and challenges to protect end consumers from counterfeit or diverted medications.

    The Anti-Counterfeiting Summit will feature Kodak and Acsis on the topic of “Leveraging Serialization/e-Pedigree Mandates to Achieve Brand Protection and Operational Efficiency” on May 24 at 9:45 a.m. The session will outline the immediate and long-term benefits of an enterprise serialization solution and create a roadmap to help decision makers plan and implement a brand protection program.

    “Impending legislation changes such as California’s e-Pedigree mandate and the European Union’s Safe Medicines Directive are making companies reexamine their supply chains and serialization,” said John DiPalo, COO, Acsis. “The time is right for brands to consider options that will improve their distribution and sales channels, as well as provide protection from diversion and counterfeiting. Kodak and Acsis are delivering exactly that type of solution.”

    Kodak has teamed up with industry software and hardware leaders to deliver fully customized brand protection solutions with best-in-class track & trace software, vision camera systems, handheld barcode readers, and packaging line integration, coupled with the KODAK TRACELESS Solutions family of covert markers, smartphone apps, Incident Monitoring System and Brand Protection Services portfolio.

    “Kodak and Acsis offer a powerful arsenal to help combat counterfeiting and diversion, which annually cost billions, burden the healthcare system, and put people seeking aid at tremendous risk,” said Keith Cutri, Director, Business Development, Kodak’s Brand Protection Services and a former FBI special agent with more than 25 years of private industry experience. “With dual serialization marking and coding systems, Kodak is empowering brands to become more effective at monitoring, detecting and enforcing measures against diversion and counterfeiting.”

    Kodak has a strong history of working with global companies to implement tailored brand protection security systems. Its applications include security features for use in packaging, inks, substrates, plastics and directly in product materials. Kodak’s brand protection solutions currently benefit customers in the pharmaceutical, health and beauty, consumer product and luxury goods industries.

    About Acsis Inc.

    Acsis is the market leader for Enterprise Serialization in the Pharmaceutical, Food & Beverage and Industrial markets.  Acsis solutions help customers achieve regulatory compliance in addition to gaining real-time, end-to-end visibility and control over product serialization data as it moves through the supply chain.

    With Acsis-generated enterprise serialization data, manufacturers will always ‘know in the moment’ their products’ exact location, resulting in regulatory compliance, streamlined returns and chargebacks, and the mitigation of business and legal risk. Acsis has 30 years of experience and expertise in the design, development, integration and deployment of enterprise-grade solutions for Fortune 1000 customers in the Pharmaceutical, Food & Beverage and Industrial markets.  For more information, visit www.acsisinc.com.

    About Kodak

    As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of images, information, and printing to enrich their lives. Kodak is a world leader in brand protection solutions, having developed and implemented authentication and track & trace solutions for brand owners in numerous industries.

    For more information, visit www.kodak.com/go/brandprotection or see our products in action on the Kodak YouTube Channel at Kodak Channel/BrandProtectionVideos.

    (Kodak and Traceless are trademarks of Eastman Kodak Company.)