after Sandy, the lethal hurricane that wreaked havoc on the mid-Atlantic, a new
book is focused on raising awareness and funds for relief efforts. The book,
titled The Rockaways, was
conceived by The Concord Free Press and printed exclusively with KODAK Digital Technology.
It combines visceral photos by renowned Magnum photographer Gilles Peress with
the voices of residents of The Rockaways, one of the communities hit hardest by
Sandy in 2012.
The project involved dozens of writers, editors,
designers, print professionals, and publicists who donated their time and
talents to create The Rockaways. Kodak served as the technology partner
for the book, leveraging its state-of-the-art digital printing technology to
deliver a high-quality final product on paper donated by NewPage Corporation.
Blending output from the KODAK
NEXPRESS SX3300 Digital Production Color Press with output from the KODAK
PROSPER 5000XLi Press, the book showcases these two leading imaging technologies
and the ability of KODAK Solutions to provide high quality and low cost for
“This was a very unique production approach, using
both electrophotographic and inkjet printing technology in one project,”
explained Will Mansfield, Kodak’s Marketing Director for Inkjet Printing
Solutions. “The publishing market is increasingly turning to short-run business
models, and this book is a perfect example of the quality that can be achieved
with our latest digital printing technology. With the right solutions, short
runs can be cost effective, and publishers can mix and match the best solutions
to achieve the desired results. Being part of this particular project was a very
rewarding opportunity to bring our technology to bear on an important issue.”
Officially launched by The Concord Free Press recently
at an event in New York City, The
Rockaways will be available at no charge through independent bookstores,
museums, and on the Internet. Organizers ask that recipients donate to a
Sandy-related aid organization, another charity, or someone in need, and then
pass the book on to another reader so that he or she can donate as well. One of
the important benefits of using digital printing for these books is the ability
to sequentially number each individual copy so that readers can track donations
via the Concord Free Press website.
“The Concord Free Press is on the outer edge of the
publishing world, exploring new ideas and approaches, challenging assumptions,
and creating books that matter—like The
Rockaways,” says Stona Fitch, Founder of The Concord Free Press. “We’re
proud to have the chance to collaborate with a technology visionary like Kodak,
which shares our belief in the power of print. With Kodak as our technology
partner, we could be confident that the book would look fantastic and make a
real impact with readers.”
A number of national media outlets, including the New
York Times, Huffington
Atlantic Wire, and Shelf Awareness
have already covered the project. To find out more about the book, visit http://www.concordfreepress.com/the-rockaways.
To see a video showcasing the book production and launch event, visit http://youtu.be/twq7YRj48WE.
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business. Kodak serves customers with disruptive technologies and breakthrough
solutions for the product goods packaging, graphic communications and
functional printing industries. The company also offers leading products and services
in Entertainment Imaging and Commercial Films. For additional information on
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