Inc., the market leader for Enterprise SerializationTM solutions, and Kodak, provider of Brand Protection Solutions and Services, will offer hands-on
demonstrations of packaging and invisible serialization technologies that
protect products from counterfeiting and diversion at the Anti-Counterfeiting
and Brand Protection West Coast Summit in San Francisco, Jan. 27-29.
The demonstrations showcase the ability to utilize
serialization and covert marking strategies to assist companies in managing
counterfeit and diversion issues within their supply network. Together, Acsis
and Kodak provide the ability to print and track both visible and covert
barcodes on the same item. Visitors can see the solution in action at the Kodak
booth (Gold Rush A) at the Golden Gateway Hotel.
Keith Cutri, Kodak’s Director of Business
Development, Brand Protection Solutions, will lead brand owners who register
for one of the pre-event workshops through an exercise to evaluate the strength
of their brand protection programs. The workshop—entitled “How Solid is Your
Brand Protection Program?”—helps attendees assess the strength of their
programs, understand the risks of gray market product diversion and illicit
trade, and learn how to bolster the effectiveness of authentication and track
& trace programs.
“Attendees who have participated in similar
workshops in the past have shared that the tools and approaches Kodak provides
to brand owners have proven to be invaluable in getting started on creating an
action plan for their companies,” said Cutri. “Kodak has a broad portfolio of
brand protection solutions and services and has worked with companies around
the globe as they implement their brand protection strategies.”
Acsis Serialization Management
software is a flexible solution for packaging line serialization that provides full supply chain visibility and brand protection
through comprehensive track & trace to fight counterfeiting, minimize
recalls and reduce chargebacks and returns. The Acsis serialization solution seamlessly integrates with Kodak
Traceless Solutions, and working together, Kodak and Acsis provide for dual
serialization marking and coding on the packaging line—a visible code for
aggregation and distribution processes, and an invisible covert code for
investigation and enforcement. The solution can be implemented quickly, with
minimum downtime, and without a major re-tooling of manufacturing or packaging
“We are proud to be named as
Kodak’s serialization software partner of choice,” said John DiPalo, Acsis
COO. “With Acsis and Kodak, companies
have the tools to monitor, detect and enforce brand protection throughout the
To learn more about Kodak’s full line of brand
protection solutions, please visit www.kodak.com/go/brandprotection.
12th Anti-Counterfeiting & Brand Protection - West Coast
The 12th Anti-Counterfeiting and Brand Protection
Summit – West Coast is January 27 - 29, 2014 at the Golden Gateway Hotel, San
Francisco. The conference includes
presentations and demonstrations by from brand protection leaders, trademark counsel, IP counsel, and
investigators. For more information, or
to register, visit www.anticounterfeitingsummitwest.com.
Acsis is the market leader for Enterprise Serialization in
the Pharmaceutical, Food & Beverage and Industrial markets. With 30 years of proven experience and
industry expertise, Acsis offers the only serialization solution that gives
customers complete control to track and trace products from the packaging line
through the distribution center to meet government mandates, gain visibility
and improve productivity, while reducing chargebacks and counterfeiting. For more information, visit www.acsisinc.com.
Kodak is a technology company focused on
imaging for business. Kodak serves customers with disruptive technologies and
breakthrough solutions for the product goods packaging, graphic communications
and functional printing industries. The company also offers leading products
and services in Entertainment Imaging and Commercial Films. For additional
information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at KodakNow.