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    Monday, February 27, 2012

    2012 Graphic Users Association Receives Standout Reviews from Kodak’s Customers

    About Kodak

    Media Contacts

    • Jack Kasperski
      Eastman Kodak Company
      +1 585-724-5130

    • Shannon Lappin
      Eric Mower and Associates
      +1 585-389-1868

    Rochester, NY , February 27 -- 

    At the recent GUA Conference 2012, Kodak demonstrated its ongoing commitment to helping customers, partners and users from the commercial printing, publishing and packaging industries learn about new industry opportunities to maximize their investments and help grow their businesses.

    Themed “Sharing Knowledge to Drive Results,” the event took place January 16-20 in New Orleans and featured a series of engaging keynote speakers and standing-room-only breakout sessions. A consistently busy GUA Innovation Technology Lab highlighted KODAK Solutions and Services, partner solutions, workflow demos and new applications.

    This year’s conference opened its door to all GUA members—in addition to Kodak customers and companies interested in learning more about KODAK Solutions. Chris Payne, Kodak’s Vice President of B2B Marketing, offered a candid perspective on Kodak’s Commercial Business in his session, “Kodak—Today and Tomorrow.” Payne reviewed the company’s drupa 2012 plans and emphasized a steadfast commitment to its customers and partners. Other keynote speakers included Jim Hamilton, Group Director for InfoTrends’ production consulting services, and Dr. Joe Webb, director of WhatTheyThink’s Economic and Research Center.

     “Kodak’s Graphic Communications business has really been ahead of the market in many ways,” observed Webb in a post-conference address. “Kodak has a very good understanding of the types of challenges commercial printers have in this particular marketplace and is committed to supplying them with the tools they need to start getting out ahead of their customers.”

    This year’s GUA Conference broadened its focus and topics to better address the needs of the GUA community. Favorite GUA breakout sessions included “Functional Printing in Packaging,” “Maximizing ROI for Offset and Digital Printing,” “Proof What You Print,” and “Looking Ahead—The Future of Workflow.”

    Popular, sold-out GUA University Classes (3.5-hour in-depth tutorials) included presentations on administering KODAK PRINERGY Workflow, Rules-Based Automation and KODAK PREPS Imposition Software. Participants also were intrigued by previews of the new upcoming KODAK PRINERGY 6 Workflow and expressed interest in learning more about how the new features will enhance efficiency in their production workflows.

    “Visitors to the GUA Conference 2012 gained a number of valuable insights by listening to industry panels and roundtable sessions and participating in hands-on activities—all with the end goal of helping them to bolster their business results,” said Michele Laird-Williams, Kodak’s GUA Executive Director. “We received an overwhelming, positive, supportive response from our customers and partners. Many expressed their enthusiasm in Kodak’s action to build a stronger business that will benefit their businesses in the future.”

    For more on this year’s GUA Conference:


    KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.


    About Kodak

    As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of images, information, and printing to enrich their lives.

    In the graphic communications industry, Kodak serves customers in the printing, publishing, packaging and enterprise markets with intelligent solutions for competitive advantage and greater return on investment.

    Kodak helps customers adapt, transform and grow their businesses. Through a comprehensive product and solutions portfolio that integrates revolutionary technologies, smart automation and specialized services, Kodak supplies customers operating in traditional, hybrid and digital graphic environments the broadest choice of software, production products and services for creating and managing high-value variable output efficiently and cost effectively.

    For more information, visit graphics.kodak.com. Follow us on Twitter at twitter.com/kodakidigprint and visit our blog at www.growyourbiz.kodak.com

    (Kodak, Prinergy, and Preps are trademarks of Eastman Kodak Company.)