Eastman Kodak Company today makes it possible for professional wedding and portrait labs to aggressively market comprehensive services, including prints, pages, and screens, with the introduction of KODAK PROFESSIONAL Digital Print Production Software Version 15 (DP2 v.15). With DP2, the market leading workflow software for wedding and portrait photography labs, Kodak continues to find ways to integrate and leverage innovative technologies that help professional labs improve efficiencies, as well as offer the widest range of creative products and services to customers. In DP2 v.15, Kodak introduces QR code and Animoto Video Slideshow features, which help professional labs create visually exciting soft-copy offerings that complement individual prints and high-quality premium output, like photo books and albums. This path to a comprehensive solution expands opportunities for professional labs to interact with photographers and in turn, creates more ways for professional photographers to engage their clients.
“DP2 v.15 makes a profound impact on what our professional lab customers can bring to their professional photographer customers, both in terms of technical capabilities and creativity, and delivers a richer consumer experience,” said Christopher S. Van Zandt, Vice President & General Manager, Paper & Output Systems, Americas Region, Eastman Kodak Company. “These major enhancements to DP2, which focus on the soft-copy, enable photographers to create a more personal connection with their clients, which in turn, can help drive increased sales in areas of prints and pages.”
Video Capabilities Through Animoto Partnership
With DP2 v.15, Kodak integrates some of the most sophisticated video slideshow functionality for professional photographers, from Animoto into the lab’s workflow. By integrating this functionality, Kodak enables professional labs to broaden their service capabilities and create high definition video slide shows for their photographers, with a great selection of professional video styles and music titles from which to choose.
Photographers also benefit from this integration both in terms of what they do and how they do it. Video slideshows create opportunities for photographers to grow their business through both product offerings and marketing activities. Now, with the integration of Animoto Slideshow functionality into DP2 v.15, photographers can more efficiently and cost-effectively create these high quality video slideshows and incorporate them into the broader offering for their clients. Rather than uploading images to multiple sources and spending valuable time retouching images, photographers can upload images once and benefit from the full service of their trusted lab source -- from color correction or retouching through personalized disc labeling and deluxe packaging options.
“Animoto has long been the professional photographer’s secret weapon – a cutting-edge video offering that delivers an accretive revenue stream,” said Brad Jefferson, CEO and Co-founder of Animoto. “More and more professional photography customers are asking for video products so we’re delighted to make the creation of such videos easy and accessible for photographers by integrating directly into DP2 v.15, the market leader of workflow software.”
QR Codes for New Marketing and Personalized Experiences
DP2 v.15 integrated QR Code features enable professional labs to provide links to any Internet address from their printed output. By adding a QR code to a printed image, labs can help their professional photographers enhance the value of the print, which already evokes an emotional response, and extend the print’s story with a viewing device like a smartphone. In addition to the use in their clients’ prints and pages, professional labs can incorporate QR codes into marketing materials and offer print services for business cards, direct mail, brochures, and promotions to help photographers grow their business.
Kodak will showcase DP2 v.15 at its 2012 KODAK Pro Lab Workshop, where Kodak will discuss how new output offerings (Pages and Screens) complement traditional offerings (Prints) to redefine the landscape of professional photography. At the workshop, Kodak will highlight how labs can tap the Animoto Slideshow and QR capabilities to drive business and revenue. Kodak will also showcase additional DP2 v.15 features, including Click Balance, to cost effectively produce the best image, regardless of the initial image quality; and Digital Group Shots, which allow labs to produce exciting new outputs from green screen images.
Beginning June 15, visit www.kodak.com/go/dp2 for a complete list of new features in DP2 v.15. For more information on KODAK PROFESSIONAL Imaging Solutions, visit www.kodak.com/go/professional or follow us on Facebook at www.facebook.com/kodakprofessional.
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
(Kodak and Kodak Professional are trademarks of Eastman Kodak Company.)
Animoto is a video creation service that makes it easy for anyone to create and share extraordinary videos online and from a mobile device. Simply upload your pictures and video clips, choose your style, add words and music, and click “produce video”. Then, Animoto’s patented Cinematic Technology does its magic and in minutes brings your memories to life as a beautifully orchestrated video production to share with family and friends.
Millions of people actively use Animoto for everything from special occasions like birthdays, weddings and trips, to sending a quick special greeting, and just to share everyday moments. Animoto is a passionate and innovative team devoted to helping more people experience the power of video, for sharing their lives and connecting with those they care about. The company is headquartered in New York City's Greenwich Village and has an office in San Francisco.