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Monday, October 03, 2011

Limited Edition KODAK EASYSHARE C1530 Camera Bundle Goes Pink for Breast Cancer Awareness

Kodak to donate proceeds from every camera sold to Susan G. Komen for the Cure®

About Kodak

Media Contacts

  • Jackie Mangione
    Eastman Kodak Company
    jacqueline.mangione@kodak.com
    585-967-7749

  • Courtney Walker
    Ketchum
    courtney.walker@ketchum.com
    646-935-4186

Rochester, NY, October 03 -- 

 

Eastman Kodak Company (NYSE: EK) today announced the launch of the KODAK EASYSHARE Camera Bundle (C1530), Susan G. Komen Edition, a one-of-a-kind camera bundle from Kodak that will feature a slim camera case, 4GB memory card and wrist strap with pink ribbons. Kodak will directly support Susan G. Komen for the Cure® with $4 out of every purchase of the camera donated to the charity to help fight breast cancer. 

The white camera with pink accents boasts a 14MP, 3x optical zoom and features Kodak’s innovative Share Button in pink, the official color of Breast Cancer Awareness month in October.  Once connected to a PC, pre-tagged photos will automatically be uploaded to sites like FACEBOOK and KODAK Gallery or can be emailed to friends and family.  

“Kodak is pleased to offer a uniquely pink camera bundle in our first partnership with Susan G. Komen for the Cure during Breast Cancer Awareness Month,” said Richard Ford, General Manager, Digital Capture & Accessories, Americas Region, Kodak.  “Susan G. Komen is dedicated to raising awareness about this worthwhile cause and we are happy to team-up and get the word out to consumers with the launch of the EASYSHARE C1530 Camera bundle.” 

 “We are pleased to announce our first partnership with Kodak,” said Margo K. Lucero, vice president, business development and partnerships at Komen. “This October, Komen is urging women and men everywhere to take action, get screened and encourage others to do the same. Early detection saves lives, meaning more time spent with friends and family creating incredible memories. The KODAK EASYSHARE Camera Bundle is a great way to record and share memories with loved ones while bringing us one step closer to the cures for breast cancer.”

The EASYSHARE Camera C1530 boasts Kodak’s Smart Capture feature that adjusts settings automatically. Face Recognition recognizes and organizes pictures of your friends.

The Bundle will be available for U.S. $99.99 MSRP this October for a limited time at Walmart.com, Amazon.com, HSN, Crutchfield.com, Kmart.com, Sears.com and Kodak.com.

 

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

Choose from the widest selection of KODAK Digital Cameras, Pocket Video Cameras and more at http://store.kodak.com.

© Kodak, 2011. KODAK and EASYSHARE are trademarks of Kodak.

About Susan G. Komen for the Cure ®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever.  In 1982, the promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date.  For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

 

© Kodak. KODAK and EASYSHARE are trademarks of Kodak.
2011