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    Kodak in the LGBT Community

    Kodak OUT in the At LGBT Film Festivals


    Local and national film and media festivals and awards offer Kodak exceptional opportunities to show its support of the LGBT community. These events focus on pictures, relationships, creativity, and memories--a natural fit for the world's leading imaging company. Kodak is proud of its long relationship with LGBT filmmakers, festival organizers, moviegoers, and supporting organizations. Participating in film festivals enables Kodak to show support for the LGBT community and filmmakers who use our products.

    Entertainment Imaging (EI), one of Kodak´s business groups, considers these relationships an important part of its business strategy. As Eric Rodli, President of EI says, "Diversity is important from the standpoint of our customer base and its perception of Kodak. As such, we support many industry organizations that further the cause of our filmmaker customers-- their diverse viewpoints, artistic styles and creative voices. We are very engaged in the LGBT community, and actively support its message with technical guidance, educational opportunities, product grants and festival sponsorships.We hope this support gives strength to the voice of the LGBT community, and helps it continue to communicate -- in ways clear, bold, discrete, complex, intentional, objective or unforgiving -- through the elegant medium of the moving image."

     
    Rodli

    Kodak sponsors both national and local events. Locally in Rochester, New York, Kodak supports the ImageOUT
    LGBT film festival in October. Lambda, the LGBT employee network at Kodak, participates each year, attending, sponsoring, and sometimes providing digital portraits at Closing night.

     
    Imageout

    Nationally in 2005, Kodak participated in OUTFest, and the GLAAD Media Awards. At OUTFest, the LGBT film festival in Los Angeles, Kodak people talked to and learned from filmmakers. Kodak's Multicultural Marketing group created the Cultural Voice Award and was an official imaging sponsor.

     

    Kodak was a Gold level sponsor for the Gay and Lesbian Alliance Against Defamation (GLAAD) Media Awards in New York City, Los Angeles, and San Francisco. Kodak´s Multicultural Marketing sponsored two program ads, and Kodak´s digital cameras and one-time use cameras were featured at these events.

     

    Eric Rodli comments on the importance of Kodak's alignment with these organizations: "Organizations such as GLAAD align very closely with our corporate values -- the values of respect and dignity for the individual...A diversity of opinion is also essential to drive our thinking so that we maintain fresh, vital perspectives -- this is crucial as we enter the uncharted territory of the future of imaging...We at Kodak are very proud to support LGBT film festivals and GLAAD, helping to fight anti-gay bias and striving to assure that every member of every community is valued and respected regardless of sexual orientation or gender identify/expression."