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    Friday, June 15, 2012

    Kodak and Officeworks Extend Agreement to Lead Retail Photo Category

    About Kodak

    Media Contacts

    • Krista Gleason
      Eastman Kodak Company
      krista.gleason@kodak.com
      +1 585-724-5952

    • Nicky Preston
      ICON International Communications
      npreston@iconinternational.com.au
      +61 2 8235 7600

    MELBOURNE, Australia, June 15 -- 

    Kodak, the worldwide leader in retail print solutions with a global footprint of 105,000 KODAK Picture Kiosks, today announced it has signed a new exclusive Retail Photo Services agreement with Officeworks, Australia’s largest retailer and supplier of office supplies and solutions for retail and business customers.

    The multi-year agreement enables the two market leaders to provide customers with the latest, most innovative photo shopping experience via Officeworks Photo Centres in all 137 stores around Australia. At the centre of the deal is the installation of new KODAK Adaptive Picture Exchange (APEX) dry lab equipment and technology.

    This announcement follows an in-depth competitive assessment by Officeworks to select the best partner to drive category transformation in its Photo and Print & Copy departments. Kodak was selected after demonstrating the vision and ability to respond to changing consumer needs, while driving increased category growth and maintaining Officeworks Lowest Prices Everyday position in the market.

    “Kodak’s and Officeworks’ vision is to reinvent the retail photo experience, and this provides a prime opportunity to bring this to life,” said Adrian Fleming, Managing Director, Kodak Australasia. “Kodak offers a wide range of photo products and is continually making new improvements such as the latest KODAK Kiosk software enhancements. There is continued customer demand for our solutions and continued opportunity for consistent growth and increased profit in this category.”

    Mark Ward, Managing Director, Officeworks added, “Kodak has helped Officeworks build its photo retailing category to where it is today with consistently strong growth as well as innovative and cost-effective solutions for customers. We see a complete solution from Kodak that can drive increased customer satisfaction and substantial sales growth via new product offerings and better service in the Photo category. Additionally, we recognise Kodak can bring enhancements to our Print & Copy department and are looking forward to continued improvements in these areas also.”

    Kodak and Officeworks have been partnering on photo services since 2005. The new agreement will see existing Kodak equipment upgraded to new Kodak consumer and business solutions that provide customers with a large array of high-quality photo and printing products such as photo books, KODAK Personal Greeting Cards, canvas prints and more.

    Officeworks was the first Australian retailer to offer a dry lab print solution in all of its stores in 2008, via the award-winning KODAK Adaptive Picture Exchange (APEX) dry lab system. This is a more economical, faster way to print photos using no chemicals or water therefore reducing the environmental footprint, and representing a major improvement to the industry.

    Officeworks and Kodak will continue to innovate within the Retail Photo Category by offering the latest in automated KODAK Workflow Software.

    More information can be found at www.kodak.com.au or www.officeworks.com.au.

    #

    About Kodak

    As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

    (Kodak is a trademark of Eastman Kodak Company)

    All trademarks referenced herein are the property of their respective companies.

    About Officeworks

    Officeworks is Australia’s leading retailer and supplier of office products and solutions for home, business and education.  Officeworks caters for a broad range of customers that include small-to-large size businesses, students and teachers, health-care services, private, public and government organisations as well as personal shoppers.

    We provide our customers with three easy ways to shop – via a national network of 140 retail stores, online at  www.officeworks.com.au, or by telephone / fax through our call centres.

    2012