Rochester, NY, April 02 --
KODAK's NEXPRESS SX Digital Production Color
Platform with HD Inks has passed the pre-approval phase for Printing Standards
Audit (PSA) certification. The
platform becomes the first manufacturer-initiated pre-approved platform for
individual customer PSA certification, speeding the process for print service
providers who know their buyers will require PSA certification.
by the Rochester Institute of Technology (RIT), PSA is a certification awarded
to individual print shops that go through a rigorous certification process
based on the quality of the printer's workflow and ability to produce prints
that conform to a recognized characterization dataset operating in standards compliance.
Pre-approval work done between RIT and KODAK makes the KODAK NEXPRESS SX Platform
an approved asset to help expedite the process for printers working toward PSA
the NEXPRESS Platform pre-approved for customer certification will drive better
engagement between print shops and the print buyers and specifiers who will be
looking for PSA certification from their print service providers," said Len
Christopher, worldwide Electrophotographic Systems Product Marketing Manager
for Kodak's Digital Printing & Enterprise group. "They are trying to ensure
a specific level of quality and color match capability."
Certification proves that a print shop has demonstrated the ability to operate
in compliance with ISO 15339 (or CGATS 21) and its related graphic arts
standards and has the ability to match a substrate color-corrected dataset
consisting of 1617 individual colors. PSA is the first global standard that
incorporates ISO standards and also addresses the substrate color adjustments
required of the optical brightener agents (OBAs) in paper.
"Given the increased interest in inclusion of
OBAs in the substrates, it's become more difficult to fully match color
proofing to print output processes – their inclusion affects color management
and matching," said Jeffrey Wang, Senior Imaging & Color Scientist at RIT.
"PSA is the first process to incorporate and compensate for this globally, and
having the KODAK NEXPRESS SX Platform pre-approved makes it an attractive
option for print service providers."
The KODAK NEXPRESS SX Platform enables
significant gains in image quality, productivity and growth for print service
providers by driving more jobs per shift and more profit per page, largely due
to the platform's flexibility in terms of speed and sheet size. The image
quality of digital color output surpasses that of offset and enables high-value
applications with a fifth imaging unit.
Printing Standards Audit
certification is an attestation that a manufacturer complies with specified
standards. Printing Standards Audit (PSA) is a printing certification scheme,
developed by Rochester Institute of Technology (RIT), to serve the printing
certification needs of the print supply chain worldwide. The primary members of
the print supply chain are print buyers, paper mills, and printers. By
attaining PSA Certification, printers can objectively demonstrate that they
have mastered the use of standards in the workflows they operate.
Kodak is a technology
company focused on imaging for business. Kodak serves customers with disruptive
technologies and breakthrough solutions for the product goods packaging,
graphic communications and functional printing industries. The company also
offers leading products and services in Entertainment Imaging and Commercial
Films. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at KodakNow.
and NexPress are trademarks of Eastman Kodak Company.)