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Frequently Asked Questions

Kodak Advanced Photo System Films


Document updated August 20, 2003.

Product Availability

  1. Where can I purchase KODAK ADVANTIX Film?
    Most photo retailers carrying other Kodak films will be stocking the KODAK ADVANTIX Film line.

  2. Will Kodak offer black-and-white and reversal versions of its ADVANTIX films?
    Initial demand was expected to be for color negative films. Kodak has already introduced a black-and-white film in our ADVANTIX line. We will not offer color reversal film.

  3. When can we expect to see a high speed film of ISO 800 or 1000?
    The ISO speeds available at launch have met the needs of most picture-takers. However, higher or lower speed films can be provided when the market requires them.

  4. Can I buy Kodak film or processing via the Internet?
    No. As a manufacturing company, Eastman Kodak Company does not sell its commonly available products directly to consumers but only distributes them through independent photo retailers. We encourage our customers to shop around for the best price on any Kodak film they may choose.

    Qualex Inc., a wholly-owned subsidiary of Eastman Kodak Company, offers KODAK Premium Processing services. Qualex is not currently on the Internet, but you may purchase prepaid processing mailers for KODAK Premium Processing, including Process K-14, by contacting them at 800-661-3456 (outside California) or 800-222-4179 (within California).

    Outside the United States you will find Kodak Express stores, which are owned, franchised, or licensed by Kodak. These stores sell both film and processing services.

General Information

  1. What is the price of KODAK ADVANTIX Film?
    We apologize for lack of prices on our Web site. However, since final sale prices are set by dealers and may be caused by fluctuations in currency exchanges, tax structures, and country duties and fees, they may widely vary. Please check with a retail outlet or photographic supplier in your area for this information.

  2. Exactly how does the Advanced Photo System help me get better pictures?
    While every part of the system has been designed to help you get more out of photography, the most important element is the film itself. The thin layer of magnetic particles, that coat the film surface, record information such as the picture size you select and, with some camera models, the light source. During developing, Advanced Photo System processing equipment can use this data to make frame-by-frame adjustments. If exposure information has been captured by the camera, problems caused by strong backlight or artificial light are corrected automatically to optimize every shot.

  3. What do the symbols at the top of the film cassette indicate?
    The cassette icons show film status:
    • A circle means the roll is unexposed
    • A half-circle means the roll is partially exposed
    • An "X" means the roll is fully exposed, but not processed
    • A rectangle indicates that the film has been processed

    An automatic reject device makes it impossible to load exposed or processed film, so there's no risk of accidental double exposure.

  4. Why the smaller film format?
    Consumers have asked the industry for less-bulky cameras. Film emulsions have come a long way since 35 mm was introduced. We can now capture more information on smaller film real estate, and that switch will enable the industry to provide smaller cameras. We think the result will be more cameras in pockets, more convenience, and more pictures taken.

  5. Does a smaller film format mean limited print sizes?
    No. In fact, you now have more print-size options than ever. By selecting the print size when you shoot, you indicate whether you want:
    • C - Classic (2:3 aspect ratio -- 3 1/2 x 5 or 4 x 6 print size)
    • H - HDTV (9:16 aspect ratio -- 3 1/2 x 6 or 4 x 7 print size)
    • P - Panoramic (1:3 aspect ratio -- 3 1/2 x 10 or 4 x 11 1/2 print size)

  6. What does IX mean?
    IX stands for Information Exchange. The Advanced Photo System uses optical, magnetic, and mechanical technologies to exchange information between system components (e.g., camera-to-film, film-to-photofinishing equipment, etc).

  7. What is the actual size and grain structure of Advanced Photo System film?
    Advanced Photo System film is 24 mm wide, and the image size is 16.7 mm x 30.2 mm. (By comparison, 35 mm film is 35 mm wide, and the image size is 24 mm x 36 mm.)

    The print grain index rating for KODAK ADVANTIX 200 Film is 46 (4H print) as compared to a rating of 47 (4R print) for KODAK GOLD 200 Film.

  8. What's the difference between KODAK ADVANTIX 200 and 400 Films?
    The numbers 200 and 400 are ISO ratings, in other words, a measure of how sensitive a film is to light. The higher the number, the less light you need to create a well-exposed picture. The KODAK ADVANTIX color print films are each designed for a specific picture-taking purpose.

    KODAK ADVANTIX 200 Film is ideal for a wide range of lighting conditions. It is an outstanding balance of speed, sharpness, fine grain, and vibrant color. KODAK ADVANTIX 200 Film is our recommendation for your everyday picture-taking needs, indoors and outdoors with the Advanced Photo System.

    KODAK ADVANTIX 400 Film is the best choice for "freezing" action shots if you have a camera that can adjust exposure time, for taking pictures in low-light situations, or for any occasion when you might benefit from an extended flash range. If most of your pictures are taken indoors, KODAK ADVANTIX 400 Film would be an excellent choice.

  9. Can I use another manufacturer's Advanced Photo System film in my KODAK ADVANTIX Camera or KODAK ADVANTIX Film in another manufacturer's camera?
    Any Advanced Photo System film can be used in combination with the products available from all Advanced Photo System manufacturers. Therefore, KODAK ADVANTIX Film will certainly work in other manufacturers' Advanced Photo System cameras, and vice versa. However, Advanced Photo System film can ONLY be used in Advanced Photo System cameras; it is not compatible with other camera formats (e.g., 35 mm, 126, 110, and so on).

  10. Can KODAK ADVANTIX Film be used in my 35 mm camera?
    No, only 35 mm film can be used in your 35 mm camera. Advanced Photo System films are only compatible with Advanced Photo System cameras.

  11. Are you planning to eliminate 35 mm format?
    There are no plans to eliminate the 35 mm format. We think many consumers will also use the Advanced Photo System, but 35 mm is here to stay for the foreseeable future.

  12. Can we expect to see the improvements announced in KODAK ADVANTIX Films migrate to your other film products? When?
    Kodak continuously improves the imaging characteristics of all products in its film portfolio. We will improve all of our films over time to continue our leading position.

    Today, the rate of these improvements is greater than at any time in Kodak's history. These improvements will flow to all of our products.

  13. Where are the magnetic strips on KODAK ADVANTIX Film?
    There is a uniform magnetic coating spread on the entire back surface of the film. Cameras and photofinishing equipment read and write information in very narrow "tracks" near the film edges, outside the image area. These tracks are not visible to the human eye.

  14. How can KODAK ADVANTIX Film be retouched?
    Unlike slide (reversal) films, the current KODAK ADVANTIX Films are color negative products. Color negatives are seldom, if ever, retouched. Retouching of the print is much more common, and the same techniques and materials are used for retouching prints from Advanced Photo System negatives as for prints from 35 mm color negatives.

  15. Why are there more exposures per roll with KODAK ADVANTIX Film than with 35 mm film?
    Kodak changed the film exposure lengths from the standard 12, 24, and 36 used for 35 mm film to 15, 25, and 40 to allow the consumer to take more pictures per film. This was possible because the Advanced Photo System uses a small format, a thinner film, and a new high-tech cassette design.

  16. What is KODAK ADVANTIX Film called overseas?
    The brand name KODAK ADVANTIX Film will be used worldwide, making it easy for consumers to find their favorite film product no matter where they travel.

  17. How can I distinguish US Advanced Photo System film from non-US (gray market) film?
    US film packages will be printed entirely in English and will have the "Proof of Purchase USA" symbol on the back of the blister pack. All film intended for sale in other countries will be multi-language or Kanji language and will not have a "Proof of Purchase USA" symbol.

  18. Does KODAK ADVANTIX Film use T-GRAIN technology?
    KODAK ADVANTIX 200 Film and KODAK ADVANTIX 400 Film uses T-grains in all their emulsion layers. (KODAK ADVANTIX 400 Film is the first 400 speed film to use T-grains throughout.)

  19. Does the film's magnetic coating make it more scratch resistant?
    We have incorporated new technology in the protective overcoats of our KODAK ADVANTIX Films to improve their abrasion resistance. Although we cannot completely eliminate scratches, we have made significant progress.

  20. Why don't Advanced Photo System films have a leader?
    The film cassette was designed to keep the film completely protected until it is loaded into a camera or other device. Once it is loaded, the cassette's light-tight door opens and the film's leader is thrust out of the cassette and into the device. This feature provides consumers with easy, drop-in loading and confidence that the film will be correctly loaded every time.

  21. Why does the Advanced Photo System cassette have a plastic door instead of "fuzzy stuff?"
    The "fuzzy stuff" on a 35 mm film magazine (which we call velvet or plush) and the door on the Advanced Photo System film cassette serve the same purpose: they prevent light from entering the container. However, Advanced Photo System film does not need to stick out of the cassette before use as 35 mm film does, so it isn't necessary to provide a light-tight surface that is flexible enough to conform to the shape of the film's surface.

    Outside the camera, the film's light-tight door stays closed, protecting the light-sensitive film emulsion. When the Advanced Photo System cassette is loaded into a camera or device, the locking door opens and the film's leader is thrust out. This design offers consumers the convenience of drop-in loading and the assurance that the film will always be loaded correctly.

  22. What kind of pen and ink should I use to write on the cassette?
    You can write on the Advanced Photo System cassette with most common pens and pencils, including ballpoint pens, graphite pencils, fiber point markers, and permanent or nonpermanent inks.


  1. Will consumers have any difficulty in finding locations to process Advanced Photo System films?
    When KODAK ADVANTIX Cameras became available in April 1996, more than100,000 locations worldwide were equipped to provide photofinishing services for the new format. Even more locations have been added since that time. Look for photofinishing at any outlet displaying the "Certified Advanced Photo System Photofinishing Service" logo.

  2. How long will it take to get KODAK ADVANTIX Film processed?
    Many minilabs offer the same processing service for KODAK ADVANTIX Film as they do for 35 mm film, which in some cases can be as short as one hour.

  3. When will I be able to get one-hour processing service for Advanced Photo System films?
    One-hour processing is available now from some independent photofinishers. However, the majority of photofinishers still send the work off-site to a larger lab. Call Kodak for the names of independent photofinishers offering one-hour services on Advanced Photo System film.

  4. Why did all my Advanced Photo System prints come back in the H (4 x 7) format? I used a variety of formats when I took them.
    Assuming the work was done by a photofinisher displaying the "Certified Advanced Photo System Photofinisher" logo, there are a couple of reasons why pictures from KODAK ADVANTIX Film might not be printed in the correct format. First, there may have been some irregularity in photofinishing. Return to your photofinisher, explain the situation, and ask that the negatives be reprinted correctly. If the reprints are correctly sized, you may assume this was the source of the problem.

    However, if your photofinisher attempts to reprint the negative strip and the pictures still come out all one size (H format), there may be a problem with the camera itself. If that is the case and you are using a KODAK ADVANTIX Camera, call Kodak for further assistance.

  5. I'm a new photofinisher looking to get started in processing Advanced Photo System products. How do I get started?
    Contact your Kodak field representative, who can explain what photofinishing features you must offer to be eligible to display a Certified Advanced Photo System Photofinishing Service logo. Your representative can also refer you to equipment manufacturers that can help you deliver these features, and provide you with the Certified Advanced Photo System Photofinishing Services logo.

  6. I am currently a photofinisher. How do I get certified to process Advanced Photo System products?
    Contact the manufacturer of your equipment to determine if it can be upgraded to provide the Advanced Photo System features required for eligibility to display the Certified Advanced Photo System Photofinishing Service logo. Once you install the upgrade (or new equipment delivering Advanced Photo System features), your Kodak field representative can then provide you with the logo.

  7. I process my 35 mm color negative film in E-6 chemicals. Can I do this with KODAK ADVANTIX Film?
    Process C-41 is the recommended process for current Advanced Photo System films, as well as for 35 mm KODAK GOLD and KODAK MAX Films. Processing C-41 films through an E-6 process yields prints considered by some to have artistic merit. Similar results could be expected from processing Advanced Photo System films through an E-6 process.

  8. How do I dry KODAK ADVANTIX Film relative to other films?
    Advanced Photo System films use a different film base technology that absorbs less water than current 35 mm films, leading to a more efficient drying position. Extensive testing with large lab cine applications indicated Advanced Photo System films can be sufficiently dried at a temperature of approximately 115° F (46° C), 20° F (-6.7° C) lower than the average dryer temperature currently used in the trade. However, we realize that taking advantage of these lower temperature recommendations may be difficult in all situations. Advanced Photo System films will not suffer any permanent detrimental effects if the dryer temperatures are not optimized. The film may appear to be curly but this will not result in transport problems. The curl relaxes once the film is wound on itself during normal cine film reel accumulation.

    Drying issues are of less concern in minilab applications because of the relatively short drying times associated with minilab process cycles and corresponding processing equipment.

  9. Will there be a contamination problem if I process Advanced Photo System and 35 mm films back-to-back? Will the magnetic film contaminate the process?
    Our extensive tests indicate there is no cause for concern that Advanced Photo System films will contaminate the C-41 process.

  10. What is the replenishment rate of KODAK ADVANTIX Film? How will this affect my silver yields and replenishment rates?
    KODAK ADVANTIX Film replenishment rates represent a 30 percent reduction in developer replenishment rates when compared to the 35 mm format.

    Tail-end replenishment rates could be modified 20 percent where practical. Of course, the overall film mix needs to be understood and taken into account before any replenishment rate changes are made.

  11. My processor reads the Advanced Photo System film as 110 or 35 mm film. How do I adjust my replenishment rates to compensate?
    For current photofinishing processing equipment, we recommend the 110 replenishment rate be changed to equal the recommended replenishment rate for Advanced Photo System. Future minilab equipment will incorporate software and sensor capability to differentiate between 110 and 24 mm formats.

  12. Is there any possibility of magnetic deposits on rollers?
    Our evaluations of KODAK ADVANTIX Film and photofinishing interactions have not lead to any concerns either on the racks, in the processing tanks, or in the recirculation lines and pumps.

  13. What happens to the magnetics if the Advanced Photo System film breaks in the process?
    Our testing has indicated no cause for concern about magnetic performance if Advanced Photo System film is involved in a splice break resulting in extended time in the tail-end solutions.

  14. We have a damaged roll that we were planning to process on our rack-and-tank processor, but the film doesn't fit on our racks. What do we do?
    Processing KODAK ADVANTIX Film through dip and dunk processors will probably require an equipment modification to the rack saddle for optimum results. Most saddles are designed primarily for 35 mm films.

    KODAK ADVANTIX Films, due to their smaller format, will rest directly on the rack instead of the raised ribs aligned for 35 mm film. Consult your machine manufacturer for specific recommendations regarding necessary modifications.

  15. Can we Photoguard the KODAK ADVANTIX Film?
    We DO NOT recommend the application of any additional coatings to KODAK ADVANTIX Films for the following reasons:
    • Additional coatings add thickness to the film and may interfere with cassette functionality, i.e., return of the film into the cassette and thrusting of the film for future use, such as reprints
    • Additional coatings may change the film's frictional properties, which could in turn effect the ability to thrust the film, transport film through printers or other devices, and return the film into the cassette
    • Added thickness from additional coatings may adversely effect the head-to-filmstrip interface and interfere with the reading/writing of the magnetics

  16. Should I klunk KODAK ADVANTIX Films before I process them through roller transport processors?
    No. Klunking the film will prevent Negative Return in Cassette. KODAK ADVANTIX Films should be attached to a leader.

  17. KODAK ADVANTIX Film base material seems harder to tear. Should I be worried?
    No. KODAK ADVANTIX Film base is made of PolyEthylene Naphthalate (PEN). This new film base material is stronger, i.e., more resistant to film breaks than the cellulose acetate film base material used in 35 mm films. In the event of a mechanical problem with your cine machine, it is, therefore, possible to build up higher tensions with KODAK ADVANTIX Films than with 35 mm films.

Storage and Care

  1. How should I store my Advanced Photo System negative cassettes and index prints?
    We recommend the KODAK ADVANTIX Memory Keeper for cassette storage. Measuring 6 1/8 inches x 1 3/4 inches x 8 3/4 inches, this storage case is similar to (but slightly larger than) a VHS video cassette plastic box. It holds 12 Advanced Photo System film cassettes and their corresponding index prints. The case contains no polyvinyl chloride (PVCs) and uses photo inert materials, so it will not damage your film or prints.

    For information on how to obtain the Memory Keeper in the United States, call Kodak .

  2. Where can I buy a KODAK ADVANTIX Memory Keeper?
    The KODAK ADVANTIX Memory Keeper can be purchased at many of the retailers that ordinarily carry Kodak consumer cameras and/or films. We cannot tell you specifically what dealers are carrying a given product or if it is in stock. If you are unable to locate a Memory Keeper, call Kodak for further information and assistance.

  3. How long will my KODAK ADVANTIX Film negatives last ?
    The life of any negative depends on how it's stored. When stored at 72° F with 50 percent relative humidity or lower, KODAK ADVANTIX Film negatives should last for decades. Of course, the Negatives Returned in Cassette feature of the Advanced Photo System will also help prevent damage from mishandling accidents.

  4. Will storing KODAK ADVANTIX Film in my freezer make it last longer?
    Storing film in the freezer isn't recommended. While it may slow the natural aging process of the film's emulsion, it won't necessarily increase its useful life. Depending on the film's ISO rating, ambient radiation can also be a factor in a film's deterioration, and that is not lessened by freezing. It is also possible that odors and fumes from food items stored in the same refrigerator or freezer will contaminate the film, or vice versa.

    If you do store film in your freezer, leave the entire package unopened. The plastic film cans will help protect the film from moisture damage, and the outer cardboard packaging will provide you with valuable information when you are ready to use the film. You may also want to place the packages inside a plastic bag for additional protection, and keep the package away from foods.

  5. If I store KODAK ADVANTIX Film in my freezer, how long should I wait to use it after taking it out of the freezer?
    If film has been stored in a freezer, allow at least 90 minutes for the film to reach room temperature before opening the sealed film package. Opening the moisture-resistant plastic can too soon could result in condensation on the film's surface, which will create spots on your pictures.

  6. Is KODAK ADVANTIX Film sensitive to heat?
    Yes. All color films are sensitive to heat and humidity. We recommend that you store films and negatives in a cool, dry place. However, this doesn't mean that you should hesitate to take your KODAK ADVANTIX Camera with you whenever you travel. KODAK ADVANTIX Films can be used successfully in a wide range of climates. Use reasonable care to protect all films from excessive heat (for example, never store a camera in your car's glove compartment or leave it in the hot sun).

  7. What can I use to clean my KODAK ADVANTIX Film?
    Whenever KODAK ADVANTIX Film shows a milky residue (scum) on the base side, it can be cleaned using current lab film cleaning procedures (antistatic cloth, camel's hair brush, isopropyl alcohol (IPA).

    It's important to note that KODAK ADVANTIX Films do appear to have an iridescent pattern not seen on any other current film. DO NOT TRY TO WIPE IT OFF! The pattern is part of the magnetics technology and does not have any optical impact on the final print.

    This film should only be cleaned by a certified photofinisher. Consumers should not attempt to clean film contained within the cassette.

  8. Can I thaw KODAK ADVANTIX Film in my microwave oven ?
    Warming film in a microwave is NOT recommended. It is preferable to allow it to gradually come to room temperature over a 90-minute period. Film should be stored in its unopened package to protect it from moisture damage during warm-up.

  9. Can I view my Advanced Photo System pictures on my television or personal computer?
    Consumers can have their Advanced Photo System pictures transferred to PHOTO CD Disc, which can then be displayed on a television screen using a PHOTO CD Player. They can also play the PHOTO CD Disc on their personal computer if the computer is equipped with a CD ROM drive and the appropriate software.


  1. My KODAK ADVANTIX Film got wet! What do I do?
    If film gets wet, it may not perform properly in a camera, and the images could be damaged. Therefore, if it has not yet been used, it would be prudent to simply discard the roll. If the roll had been used to take pictures but has not been processed, or if it was a cassette of processed negatives, a photofinisher may or may not be able to salvage your images. Keep the film wet in clean water, take it directly to a photofinisher, and explain what happened.

  2. We have a damaged roll of KODAK ADVANTIX Film that we were planning to process on our rack-and-tank processor, but the film doesn't fit on our racks. What do we do?
    Processing KODAK ADVANTIX Film through dip and dunk processors will probably require an equipment modification to the rack saddle for optimum results. Most saddles are designed primarily for 35 mm films.

    KODAK ADVANTIX Films, due to their smaller format, will rest directly on the rack instead of the raised ribs aligned for 35 mm film. Consult your machine manufacturer for specific recommendations regarding necessary modifications.

  3. Have I ruined the film if I open the cassette door?
    If the film is unprocessed and the cassette door is opened, the film can be light-fogged. The extent of the damage will depend on several things, including how long the door was open, the intensity of the light, and the film's speed. Fog may occur only on the film's leader (no images effected), or it may extend farther along the film so that several pictures are damaged.

  4. Are the film's magnetics effected by airport x-rays?
    We recommend that all unprocessed film be carried with you as you board the plane. The scanners used for carry-on bags are much weaker than those used for your checked luggage and won't cause damage until after 5 or more passes through them. Even then, damage may still be unnoticeable depending on the picture.

    For more information on airport scanners and how they effect film click on: Baggage X-ray Scanning Effects on Film.

  5. Do store scanners affect the film's magnetics?
    No, the light from optical scanners used in cash register systems do not harm an Advanced Photo System film's magnetics in any way.

  6. Do I have to worry if my Advanced Photo System film gets near a magnet?
    A strong magnet in close proximity to an Advanced Photo System film cassette might damage the magnetic data stored on the film, just as it can damage audio or video tapes. You should take the same precautions you would take when storing or handling those types of materials.

  7. Do electrical appliances corrupt or damage the data stored on my film?
    Electrical appliances do not have any effect on the magnetic data recorded on Advanced Photo System films.

Kodak, Advantix, Gold, Royal, T-Grain, and Max are trademarks of Eastman Kodak Company.

Frequently Asked Questions provide information of limited or specific application. Responsibility for judging the applicability of the information for a specific use rests with the end user.