The ONE Blog
Kodak Flexo Forum in Budapest Sets the Stage for Step-change through Collaboration
- March 30, 2017
Driving industry change doesn’t happen alone. It requires collaboration. And in the package printing industry for FMCGs (Fast Moving Consumer Goods), that means embracing the full value chain from brand owners to prepress specialists, printers and technology providers.
When Kodak employees and channel partners met at the recent Kodak Flexo Forum in Budapest, Hungary they not only had the chance to hear from the Kodak Flexographic Packaging Division leadership team about the company’s vision to drive revolutionary changes for flexo but were also privileged to listen to industry guest speakers share views on the industry, their experiences to date and their insights on the evolution of flexo.
Markus Bauschulte, Technical Sales Director for Printing & Finishing Machines, Windmoeller and Hoelscher (W&H), shared his insights on the Global Flexo & Gravure market trends and technologies and how these technologies have evolved in the recent years.
Lionel Carrasco, Packaging Development Manager of Nomad Foods Europe, well known for its iconic brands like BirdsEye and Iglo, gave brand-owner perspective on the importance of print consistency and standardization across the organization. He explained the challenges brand owners face when dealing with multiple printing technologies, packaging formats, production locations and technical partners. He underlined the need to remove complexity in this process and described how they have recently switched to using KODAK FLEXCEL NX across their businesses to drive an improvement across the complete portfolio.
Will Parker, General Manager of Essentra, shared his personal experiences as a printer. He explained how Kodak’s FLEXCEL NX technology has created significant business value for brands, retailers and print operations through press efficiencies and standardization as well as enabling the adoption of a fixed color palette – an approach that requires complete predictability and consistency in order to be successful.
Attendees were invited to be “agents of change” to help drive flexo to new levels of efficiency and standardization without comprising quality.
As one of the participants of the sessions commented, “It is clear that together we are better” and we all have a great opportunity ahead.
The Forum now moves to Asia. Stay tuned.