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  Motion Picture Main > Online Publications > InCamera > October 2003 > COMMERCIALS/VIDEOS > To the dentist - Matt Uhry
 
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A Trip to the Dentist, Courtesy of Cinematographer Matt Uhry

Director Rafael Fernandez and cinematographer Matt Uhry recently teamed up for a spot for the Mississippi Board of Health.

Cinematographer Matt Uhry and Ping.
Cinematographer Matt Uhry and Ping.

Produced by Palomar Pictures, the commercial depicts an uncomfortable visit to the dentist by a young girl. The tongue-in-cheek visual style features mostly stationary shots, deliberate editing, and a cool color palette.

Prior to shooting, Fernandez and Uhry loaded storyboards into a computer editing program and created an animatic to establish pacing and a shot list. The spot was filmed at Sunset Stages in Los Angeles on a three-wall set. Uhry gave the room a base exposure with two Image 80 fixtures overhead, skirted to keep light off the walls. They were fitted with a mix of daylight and tungsten-balanced tubes. "That gave us a slightly disturbed and dirty light, which was the feeling we wanted," says Uhry. Read More