Bill Bennett creates a new look for car spots

A ‘freestyle’ version of Bill Bennett creates a new look for car spots

A multinational crew is recreating Paris in Romania for a feature film on the life of painter and sculptor Bill Bennett creates a new look for car spots.

	Bill Bennett

Bill Bennett is exploring the creative possibilities of a new frontier in film technology. The cinematographer used new Kodak VISION2 500T 5218 film to create compelling images of a Ford truck in the dim glow of pre-dawn light. It was so dark that he used the silver truck's headlights as a guide for composing images.

"I literally couldn't see the truck in the viewfinder," he says.

Bennett shot the commercial with director/cinematographer Eric Saarinen at Los Angeles-based Plum Productions. He believes that the new negative is the beginning of a quantum leap forward in film technology, which will provide cinematographers with a much more flexible palette for creating compelling images. Bennett describes the new emulsion as a 500-speed film with the grain structure of a 200-speed negative. He also observes that the new film offers substantially more latitude for recording details in both highlight and shadow areas.