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Raubkopierer sind Verbrecher
(Internet film pirates are criminals)
Ad that stresses that internet film piracy is criminal
Film and video industry federations in Germany estimate that in the first eight months of 2003, 13.3 million feature films were illegally downloaded from the internet, almost as many as in the whole of 2002, when film pirating cost the country's industry 800 million Euros (nearly $1 billion).
Raubkopierer sind Verbrecher is the slogan of an aggressive German campaign with an unambiguous message: internet film pirating is illegal and punishable by law. Berlin-based DP Björn Haneld shot the campaign's commercials, intended to provoke and shock cinema audiences. "Kodak wanted to support our project and gave us the opportunity to test Kodak VISION2 Expression 500T 5229, so I used the stock for two of the three spots." In collaboration with Director Tibor Glage, he settled for a classic narrative storytelling approach, with a distinctly different visual style for each of the hard-hitting commercials. "It's absolutely vital that our message gets into people's minds, after all internet film pirates are criminals," declares Haneld.
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