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Newly Anointed "Kodak Theatre" To Serve as the Centerpiece of Highly Anticipated Hollywood & Highland® Development and Future Home of the Academy Awards
"This is an exciting occasion for us, and a significant event in the re-birth of Hollywood," said Lee Wagman, President, TrizecHahn Development Corporation. "When deciding on a partner who could extend the reach of this precedent-setting project, Kodak was the clear choice. The company's role as an innovator, its long-standing and significant connection to Hollywood, and the recognition and respect its brand enjoys worldwide -met our goals for Hollywood & Highland."
"Kodak is pictures," said Joerg Agin, president of Entertainment Imaging for Kodak, "and the Academy Awards honor the best pictures. But, beyond that, this theatre will be equipped to show the best film presentations - and it will include a Kodak digital cinema system. Plus, we expect it will be one of the most photographed locations in Hollywood. All of that makes it the right 'fit' for the Kodak brand." "The City of Los Angeles is pleased to welcome the Kodak Theatre to the center of the world's greatest and richest concentration of film, television, music talent and production," said Mayor Richard Riordan. "Besides affirming that the Hollywood Renaissance is in full gear, the magnificent Kodak Theatre is helping to establish Hollywood as the premier West Coast theater district."
Wagman noted that the Kodak Theatre will become the most important multi-use entertainment facility in Los Angeles offering the finest in live and broadcast entertainment." Kodak established its first technical center in Hollywood in 1928, the year the Academy Awards began," Joerg Agin added, "and so we're proud that the Academy will make its home for the Oscar telecasts in the The Kodak Theatre." Kodak has earned eight Academy Awards of its own for technical achievement and service to the industry, and Kodak's founder, George Eastman, is one of only two honorary members in the history of the Academy of Motion Picture Arts and Sciences. "Our announcement today delivers on a promise we made at groundbreaking nearly two years ago," Agin said. "When the complex opens in the Fall of next year, Kodak will be here to help millions of worldwide visitors more fully enjoy the magic of Hollywood." One of the most ambitious real estate developments in the world, the $567 million Hollywood & Highland project combines trend-setting clubs, television broadcast facilities and studio venues with a collection of world-class retailers, restaurants and entertainment. The development also incorporates a new 640-room hotel, the Renaissance Hollywood Hotel, designed by Wimberly Allison Tong and Goo. Also included is a 40,000 square foot Grand Ballroom that will be Los Angeles' premier event facility featuring the renowned culinary wizardry of Wolfgang Puck as caterer. Hollywood's most dazzling and prestigious events, celebrations and parties will enjoy an unsurpassed menu and level of elegance. Ehrenkrantz Eckstut & Kuhn are the overall project architects. HOLLYWOOD & HIGHLAND® is being developed by TrizecHahn Development Corporation headquartered in Los Angeles and San Diego, the North American retail/entertainment development division of TrizecHahn Corporation. TrizecHahn is one of the largest publicly traded real estate companies in North America, with ownership interests in 110 properties in the United States, Canada and Europe. The Company also develops retail/entertainment and office projects in North America and Europe. TrizecHahn shares trade on the New York and Toronto stock exchanges under the symbol TZH.
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(July 12, LOS ANGELES) Marking a landmark moment for both Hollywood and the entertainment industry, TrizecHahn Development Corporation announced the creation of a marketing partnership with Eastman Kodak Co., including becoming the naming partner of the showcase theater that will be the heart of TrizecHahn Development Corporation's highly anticipated 
"The naming of the Kodak Theatre is one of the most significant non-sports corporate sponsorships in history, with the agreement between TrizecHahn and Kodak spanning many years and several levels of integration," added Wagman. "The Kodak Theatre will be the cornerstone of the Hollywood & Highland complex, which we expect to become the living, breathing heartbeat of the entertainment industry. Certainly, one of our goals is to make sure that Hollywood & Highland is valued equally by locals and tourists."
