When Toyota Motor Sales began preparing to produce running footage promoting the company's 2008 and 2009 line of automobiles, they envisioned stunningly beautiful images of the cars in a variety of settings that speak to the target demographic of each model. The running footage is used by dealerships across the United States in local commercials, websites and in showroom displays.

The creative team assembled to make that goal a reality included Saatchi & Saatchi Los Angeles Creative Director Kevin Murphy, Art Director Mike Czako, and Producer Pamela Parsons. The Millennium Pictures production team included director Tim Damon, executive producer Caroline von Weyher and staff line producer Kellee Cragin. Bill Bennett, ASC was chosen to capture the spots on film.