Kodak makes color negative films used to shoot movies, television shows, and advertising – as well as lab films used as intermediates in the motion picture process, and color print film used to display movies in theatres.

In developing motion picture films, Kodak talks to customers and to our regional staff to learn what film users do and don't like about our products. From these discussions, we get ideas for new products and for improvements to existing products.

It takes a large team of people to create a new film. First, a small core team screens new technologies developed by other Kodak research groups (such as chemical dyes or silver halide emulsions). To achieve desired film features, we may also have to develop additional technologies.

Once a prototype is developed, the core team works with a larger team to co-design the final film formula (with the manufacturing process) to ensure that the product meets Kodak's high standards for manufacturing uniformity and robustness.

Before we offer a product for sale, Kodak tests it with customers around the world to make certain it meets their needs.

After a product is introduced into the marketplace, we work with manufacturing and other motion picture service groups to continuously improve our existing products – such as making a film easier to use, or helping customers solve particular problems. This helps us maintain a high level of customer satisfaction.