Anthropology and Ethnography
Anthropological and ethnographic research at Kodak studies human culture, behavior, and social interaction in the context of work and play, with the goal of creating innovative products that are relevant to people's lives and activities.

Ergonomics
How heavy, how big, and what shape should a product be? Ergonomists apply knowledge of the physical characteristics, capabilities, and limitations of the human body to design products that are easy to lift, hold, grip, and operate.

Image Psychology
Does the product produce a picture that meets your needs ... a picture that helps you communicate the information, mood, and emotion you wish to convey? Image Psychology and Quality research investigates such aspects as perception, cognition, emotion, aesthetics, individual and cultural differences.

Industrial Design
Kodak's industrial designers apply their aesthetic sensitivity and knowledge of form, color, cultural trends, materials and manufacturing to give a product its shape, look, feel and emotional appeal.

Modeling and Prototyping
Modeling and prototyping help designers experiment with and refine product concepts. Computer-Aided Industrial Design (CAID) software is often used to generate rapid-prototype models to help verify the look and feel of the new product.

Print and New Media Design
Print and new media designers create a connection between user and product through the arrangement of typography, imagery, sound, animation and color. Their work includes product trade dress, graphics on user interfaces, and product packaging.

Strategic Design
From where do ideas or directions for future products come? Strategic design applies observation of market trends and consumers' rapidly changing lifestyles to generate radical design concepts for future products.

Usability Engineering
How can you determine if your customers will find your product easy to use? Let the customer try it and tell you. Usability engineers use a variety of techniques like usability tests, focus groups, and design reviews to ensure the effectiveness of proposed product designs.

User Interface Design
Ever look at a product and find the array of buttons, menus, and labels overwhelming? User interface designers apply their knowledge of human-computer interaction and a rigorous, user-centered design process to develop user interfaces that are easy to figure out (without having to read the manual), efficient and satisfying to use.