
Eastman Kodak Company
Kodak Introduces Innovative New Materials for OLED Displays
Demonstrates Display Panels at Society for Information Display Conference
Seattle, May 25 --
Continuing its pioneering role in the OLED display industry, Eastman Kodak
Company is introducing new high-performance materials for the manufacture of
OLED displays and demonstrating active matrix organic light emitting diode (AM
OLED) display panels in new sizes and formats, expanding the range of
potential uses for the technology.
Kodak will demonstrate these advances this week at the 2004 Society for
Information Display (SID) conference in Seattle (Kodak booth number 1020).
Kodak has developed a groundbreaking OLED formulation that includes four
colors: red, green, blue, and – for the first time – white. As a result,
manufacturers will have the flexibility to choose the panel architecture that
best suits their device design and production needs.
Kodak’s new materials are ideally suited for both passive matrix and active
matrix displays. The material set provides efficient red, green, and blue
formulations for full-color active matrix displays designed with a
red-green-blue (RGB) array of pixels, as well as white formulations for panels
designed to use a white-emitting OLED material with a color filter array.
Manufacturers targeting the discriminating consumer’s preferences for
electronics devices with displays that have brilliant color, unsurpassed
contrast ratio and a wide viewing angle can take advantage of Kodak’s new OLED
materials to deliver these benefits in the near future.
“These new materials offer outstanding performance that draw on decades of
Kodak color science expertise and materials research,” said Willy C. Shih,
senior vice president, Eastman Kodak Company, and president, Display and
Components Group. “Our work in materials development is complemented by
advances in panel manufacture. The growing variety of form factors that are
possible should inspire electronics manufacturers who want to incorporate even
more impressive displays into future products.”
The display modules shown at SID demonstrate Kodak’s practical approach to
producing a variety of panel sizes and formats. These prototypes, including
the newest 3.5-inch AM OLED panel, take advantage of innovative architectures
and materials to create a full-color display that is well-suited for image-
and video-centric applications such as personal video players (PVPs). The
3.5-inch display – along with 2.5-inch and 1.9-inch panels – is being shown
for the first time in the United States. Kodak, along with its partner SANYO
Electric Co., LTD, has demonstrated the widest range of AM OLED displays in
the industry – from 1.9-inch screens to a 15-inch flat panel display prototype
manufactured at SK Display, the two companies’ joint manufacturing venture.
New Leadership
In response to explosive OLED market growth, Kodak has realigned its OLED
Products business into two units: Display Materials and OLED Modules. Dona
Flamme, general manager and vice president, Display and Components Group, will
lead Display Materials (including OLED materials and optical display films);
Andrew Sculley, general manager and vice president, Display and Components
Group, will lead OLED Modules. The realignment is expected to help accelerate
materials development and to better serve customer demand for display modules.
As a result, Kodak will have dedicated teams driving these initiatives to
better address our customer needs.
Research firms such as Stanford Resources and DisplaySearch predict the OLED
display market could reach from $1.5 to $3 billion by 2007. Consumer
electronics devices expected to incorporate OLED technology in the next five
years include mobile phones, digital cameras, PDAs and DVD players.
Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images – for
memories, for information, for entertainment. The company is a major
participant in infoimaging, a $385 billion industry composed of devices
(digital cameras and flat-panel displays), infrastructure (online networks and
delivery systems for images) and services & media (software, film and paper
enabling people to access, analyze and print images). With sales of $13.3
billion in 2003, the company comprises several businesses: Health, supplying
the healthcare industry with traditional and digital image capture and output
products and services; Graphic Communications, offering on-demand printing and
networking publishing systems; Commercial Imaging, offering image capture,
output and storage products and services to businesses and government; Display
& Components, which designs and manufactures state-of-the-art organic
light-emitting diode displays as well as other specialty materials, and
delivers optics and imaging sensors to original equipment manufacturers; and
Digital & Film Imaging Systems, providing consumers, professionals and
cinematographers with digital and traditional products and services.
2004
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