Eastman Kodak Company


CINGULAR WIRELESS AND KODAK TEAM UP TO GIVE FOLKS SOMETHING TO SMILE ABOUT

Companies Sponsor National Photo Contest, Benefiting Make-A-Wish Foundation®

ATLANTA and ROCHESTER, N.Y., Apr. 13 -- Cingular Wireless and Eastman Kodak Company today announced they are looking for America’s cheeriest smiles as part of a national photo contest: Share a Smile.

From now through May 29, for every smile snapped and submitted using a camera phone with Multimedia Messaging (MMS), Cingular customers have a chance to win one $10,000 grand prize and the opportunity to have their photo displayed on the Kodak billboard in New York City’s Times Square. Weekly winners will receive a new Motorola V400 flip-phone with integrated camera. Something else to smile about is that for every picture received, a donation will be made to the Make-A-Wish Foundation® -- up to $25,000 total.* The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. 

Additionally, all those who submit pictures will receive a 90-day free trial to KODAK Mobile Service, which offers camera phone users anytime, anywhere access to their digital photos and phone-captured video.

“Cingular’s growing line of camera phones makes it easier than ever to capture and share a smile,” said Rob Hyatt, Executive Director of Data Products and Services at Cingular Wireless. “And KODAK Mobile Service gives consumers a convenient and affordable place to store their photos. We hope this contest will give our customers an opportunity to learn about camera phones and Multimedia Messaging, as well as a chance to benefit Make-A-Wish Foundation.” 

Entering the Share a Smile contest is a snap. Cingular customers simply use their camera phone to snap a photo of their favorite smiling face and send it to 76453 (SMILE) using the Multimedia Messaging feature of their phone. Once received and screened for content, photos will be posted to www.cingular.com/shareasmile allowing customers to view all submissions and the latest products, services, and special offers from both companies.  

“Kodak is equally excited to work with Cingular on such a great promotion that benefits a truly inspiring organization,” said Kodak’s David Rich. “We hope to encourage people to enjoy and maximize the use of their camera phones using KODAK Mobile Service, capture some great smiles for a chance to win cool prizes, and help an organization that brings smiles to a lot of children around the world.”

Cingular’s Multimedia Messaging service allows customers to share photos instantly, directly from their camera phone with any email address or another wireless phone. Kodak’s recently introduced KODAK Mobile Service offers camera phone users anytime, anywhere access to their digital photos and phone-captured video. Using the KODAK Mobile Service, Cingular’s MMS customers can transfer and store mobile phone-captured photos, share albums and even order prints of their mobile phone-captured photos.  

Cingular offers the widest selection of Multimedia Messaging phones -- 14 are multimedia capable and five are integrated camera phones. Cingular also offers simple pricing options, with no airtime, kilobyte, or domestic roaming charges. 

Customers can choose to pay $0.25 per message or sign up for one of Cingular’s Multimedia Messaging packages for an even better value. Any Cingular customer who has a camera phone can activate KODAK Mobile Service online at www.cingular.com/sharenow or by calling 866-CINGULAR. 

For more information on the contest, please visit www.cingular.com/shareasmile.

For more information on Cingular MMS visit www.cingular.com/mms. For more information on KODAK Mobile Service, visit www.kodakmobile.com.

About Cingular Wireless

Cingular Wireless, a joint venture between SBC Communications (NYSE - SBC) and BellSouth (NYSE - BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer RolloverSM, the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at www.cingular.com .

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images – for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images).  With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. It is the largest wish-granting charity in the world, with 75 chapters in the United States and its territories and 27 international affiliates on five continents. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation has granted more than 110,000 wishes to children around the world since 1980. For more information about the Make-A-Wish Foundation, visit www.wish.org.


2004