Eastman Kodak Company


Kodak Unveils Product Lineup That Delivers on Growth Strategy

World's Picture Leader Announces New Digital Cameras, Kiosks and Inkjet Papers

LAS VEGAS, Feb.12 -- Eastman Kodak Company, delivering on its digitally-oriented growth strategy, introduced today an array of pioneering products and services—from digital cameras and inkjet papers to kiosks and printers—that expands the customer's ability to use and enjoy photography at home, on line, at retail or in the photo lab.

Kodak's new lineup, unveiled at the 2004 International Photo Marketing Association Show (LVCC booth E-60), represents another step in the company's efforts to link all types of photography—digital, traditional, mobile—in systems that make the taking, storing, organizing, sharing and printing of images easier anytime, anywhere.

"Kodak is proving again that it will lead customers into the future of photography," said Bernard Masson, president, Digital & Film Imaging Systems, and senior vice president, Eastman Kodak Company. "These new products and services allow customers to enjoy a richer experience with photography, no matter what medium they use, and provide our partners with new ways to increase their business. We have once more demonstrated the award-winning innovation for which Kodak is famous and through which Kodak will extend its industry leadership into the digital century."

Kodak's line-up of new products and services include:

  • Four new models in the market-leading line of EASYSHARE consumer digital cameras, led by the KODAK EASYSHARE DX7630 zoom digital camera, a 6-megapixel camera that features unsurpassed image quality among 5- and 6-megapixel consumer digital cameras. Well suited for the avid photographer, the DX7630 will be available in April 2004 at a suggested retail price of US$499. In addition, Kodak introduced three new digital cameras in the EASYSHARE CX line, all of which offer one-touch picture sharing, outstanding picture quality and Kodak's hallmark simplicity of operation.

  • The KODAK Picture Maker G3 Film Processing Station, the only self-service kiosk that lets consumers quickly develop and print photo-quality KODAK pictures in minutes from 35mm film. The kiosk also generates a KODAK Picture CD that serves as a "digital negative," allowing consumers who prefer the benefits of film to also enjoy all the benefits of digital photography.

  • Additionally, Kodak with its retail partners is migrating its 24,000 installed KODAK Picture Makers in the U.S. to the latest KODAK Picture Maker "G3" model because of strong consumer acceptance of kiosks and rising digital camera sales. Nearly half will be upgraded to the G3—which prints pictures in as little as 5 seconds—by this spring, solidifying Kodak's No. 1 position as the largest supplier of photo imaging kiosks at retail.

  • KODAK Mobile Service (www.kodakmobile.com), introduced in November, provides camera phone users access anytime, anywhere to their complete collection of digital photos and phone-captured video. KODAK Mobile currently has partnerships with Cingular, AT&T Wireless and Nokia, but anyone with a camera or image-enabled phone that supports Wireless Application Protocol (WAP) 2.0 can store, access and share their images using the KODAK Mobile Service directly through their handsets or an Internet Web browser for a US$2.99 monthly fee.

  • A television-based version of Ofoto, Kodak's online photo service, premiered at the Consumer Electronics Show. Ofoto is working with Microsoft to develop a photo-imaging application designed specifically to work with WINDOWS Media Center Edition 2004 PCs. For the first time, millions of Ofoto customers will be able to access and view their digital images, and share those images in their Ofoto accounts, anytime from their TV or PC display with the convenience of using a remote control.

  • KODAK Ultima Picture Paper with COLORLAST™ technology—the world's longest-lasting inkjet photo paper under typical home display conditions. In the vast majority of cases, prints made on this paper using photo-quality home inkjet printers will enjoy brilliant color and resist degradation longer than prints made on other inkjet papers.

  • The KODAK PROFESSIONAL DCS Pro SLR/n digital camera, which combines the best of medium-format image quality with the flexibility of 35mm photography by employing a 14 megapixel CMOS sensor and an extremely wide ISO range of 6 to 1600. The camera will be available in March.

  • The new KODAK Photo Printer 6800 for professionals. Using dry, thermal technology, the 6800 printer meets the demanding needs of event photographers and photographic studios. An easily transportable system that delivers high-quality 5x7-inch prints in only 20 seconds, the 6800 will be available in the second quarter for less than US$3,000.

  • A series of films and one-time-use cameras that reflect Kodak's commitment to manufacturing and marketing the world's highest-quality film. New products include KODAK PLUS Digital Film, the KODAK High Definition One-Time-Use Camera and KODAK MAX Versatility Film, all of which offer consumers image clarity, versatility and easy conversion to digital formats. They will be widely available to consumers by May 2004.

"As our new products and services attest, Kodak pledges to integrate each stage of the photoimaging process for our customers while creating new growth opportunities for our industry and retail partners," Masson said. "We are excited to share our technology, brand strength and leadership in the years to come."

For additional information about the KODAK products and services being introduced at PMA, visit http://www.kodak.com/go/pma.

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images—for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

Kodak, Kodak Professional, Colorlast, Max and EasyShare are trademarks of Eastman Kodak Company
2004