Eastman Kodak Company

Kodak's Tech Brief for October: Better Digital Pictures through Kodak Color Science

ROCHESTER, N.Y., Oct. 30 -- Eastman Kodak Company's Tech Brief for October explains how its pioneering research in color science contributes to the performance of image sensors in digital cameras - including the company's newest offering, the Kodak EasyShare DX6490 Zoom Digital Camera. Kodak color science technology directs the camera to correct data so that pictures look just like the way we remember them.

Making Image Sensors "See" Color

Sensors detect light, wavelength, and proximity. Unlike the human eye, an image sensor reads this information without interpretation, and this becomes problematic. Scientists have long studied this disparity between sensor and human perception to find ways to adjust sensors' performance and produce images as we perceive and remember them. Kodak pioneered the digital camera and its researchers continue to build on decades of color science and image science expertise to refine the quality of digital image capture. Their work has produced mathematic formulas and software algorithms that tell an image sensor how to use the raw data it collects.

The Kodak EasyShare DX6490: 75 years of Kodak Color Science

It seems as simple as the touch of a button. But the technology inside the Kodak EasyShare DX6490 Zoom Digital Camera is performing multiple interdependent calculations to make raw data detected by the camera's image sensor into pictures as vibrant and crisp as you remember them, based on 75 years of Kodak research. With each click of the shutter, the Kodak Color Science image processing chip quickly and precisely analyzes scene elements. Kodak's research and development efforts are at work in the form of complex, patented algorithms that assess and determine the significance of data to control exposure, white balance and color reproduction.

To learn more about these topics, go to www.kodak.com/go/research.

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $12.8 billion in 2002, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.