CORPORATE MISSION:

We will build a world-class, results-oriented culture based on our six key values:

• Uncompromising Integrity
• Trust
• Credibility
• Continuous Improvement and Personal Renewal
• Respect for the Individual
• Recognition and Celebration

through which we will grow more rapidly than our competitors by providing customers and consumers with solutions they want to capture, store, process, output and communicate images to people and machines anywhere, anytime. We will derive our competitive advantage by bringing differentiated, cost-effective solutions -- including consumables, hardware, software, systems and services -- to the marketplace quickly and with flawless quality through a diverse team of energetic employees with the world-class talent and skills necessary to sustain Kodak as the World Leader in Imaging.

In this way, we will achieve our fundamental objective of:

Total Customer Satisfaction

and our consequent goals of:

Increased Global Market Share and Superior
Financial Performance.

KODAK VISION:

World Leader in Imaging