Monday, October 6

 

Kodak and The Walt Disney Company extend multi-year corporate alliance agreement

In May, 2002, Kodak signed a multi-year agreement with The Walt Disney Company that renews the company's long-standing relationship as the exclusive imaging supplier of film and related products at world-renowned Disney theme parks and resorts in the U.S and Paris, as well as for the Disney Cruise Line.

The alliance is designed to allow the parties to take advantage of advances in imaging and information technology to set the stage for new business, promotional and co-marketing opportunities throughout the U.S., Europe, Latin America and most of Asia.

"We are proud to continue our long history with Disney and value our unique association," said Kodak Chairman and Chief Executive Officer Daniel A. Carp. "Over the years, our companies have forged a powerful brand partnership, with Disney continually creating new, magical experiences and Kodak inventing innovative ways for Disney guests to capture and share those treasured moments for generations."

"Kodak has been an important part of the Disney theme park experience since Disneyland opened in 1955," said Robert A. Iger, president and COO, The Walt Disney Company. "We are excited to continue this long-standing relationship and look forward to many more years working closely with our friends at Kodak to bring imaginative imaging offerings to our guests."

 Bob Lambert

Listen to Bob Lambert talk about how The Walt Disney Company's entertainment efforts are interwoven with infoimaging technologies. (.mp3 format)

The alliance provides for:

  • sales and promotion at select Disney properties of traditional film and one-time-use cameras;

  • on-site photo processing and digital products and services, such as ride photo capture systems and supplies;

  • continued Kodak sponsorship of attractions in each of the theme parks, including the Imagination! Pavilion at Epcot, which features the Honey I Shrunk the Audience 3D film, the Journey into Your Imagination ride and Imageworks, an interactive experience which highlights the latest in Kodak's infoimaging technology; and

  • a new sponsorship of Mickey's Philharmagic, a new 3D film scheduled to open Summer 2003 in the Magic Kingdom at the Walt Disney World Resort in Orlando.

In addition, Kodak provides its "Kodak Incredible Picture Lab" freestanding imaging kiosks for visitors at Imagingation! Pavilion at EPCOT Center at Walt Disney World. The walk-up machines enable guests to take, manipulate, and print amusing digital pictures of themselves. Disney guests may purchase prints on site, and e-mail the pictures to friends and family from the networked Incredible Picture Lab kiosks.

 
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