Key features and benefits

Feature	Benefit
Bistable	Low power consumption when display is changed infrequently Stays on with no power consumption Uses power only to change the image
Display plane can separate from the electronics	Lower cost of multiple display installations Need only one power source for multiple displays
Thin and lightweight	Incredibly portable, even in large sizes
Durable	Shatterproof; made on plastic, not on glass
Formable	Can be shaped to make creative signs
Wide viewing angle	More people can read it; don't need to stand directly in front of the display
Pressure insensitive	Extends range of applications to items such as wallet cards and counter mats
No ghosting or memory	Can be rewritten repeatedly