Cinematographer Ravi Yadav began his career in the South doing Tamil cinema, once he passed out of the Chennai Film School. After producing two films and following it with a legal wrangle over an ambitious production that featured the Rajiv Gandhi assassination, Yadav had to look for greener pastures and sure enough he landed in Mumbai getting an immediate break in the ad world.

When Toyota Motor Sales began preparing to produce running footage promoting the company's 2008 and 2009 line of automobiles, they envisioned stunningly beautiful images of the cars in a variety of settings that speak to the target demographic of each model. The running footage is used by dealerships across the United States in local commercials, websites and in showroom displays.