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Kodak
Australia and the Olympic Games
For
over a century, Kodak has taken part in the Olympic Games,
helping to capture sports history at its best. Virtually every classic,
record-breaking Olympic Games moment has been recorded on Kodak film.
In Athens in 1896, the first
Modern Olympic Games, Kodak advertised in the Book of Official Results.
By 1924 at the Paris Games, Kodak was supplying film to photographers.
The first film processing facility on-site at the Olympic Games was introduced
by Kodak in 1968.
In
Sydney 2000, Kodak will construct the world's largest
Imaging Centre inside the Main Press Centre. At the Atlanta Games,
Kodak catered
for the traditional and digital imaging needs of over 1000 photographers
and processed over 175,000 rolls of film. The Sydney facility will
be much larger than the one set up at the 1996 Olympic Games, to
handle the constant stream of Olympic Games images flowing out to all
parts of the world. Kodak high-resolution digital cameras will also
enable fast access to high-quality images.
In addition, Kodak will supply
over 150,000 accreditation ID badges for athletes, officials, coaches,
sponsors and others in the Olympic Games family. Over half of these badges
will be issued via selected Kodak
Express stores to hasten the process and
reduce queuing. Individual pictures will be captured using Kodak
digital cameras and then downloaded through Kodak's Picture Maker
to the Organising Committee for approval and printing.
From the health perspective,
Kodak will provide medical imaging services at the Athletes' Village,
incorporating Kodak digital technology for remote/rapid radiological
diagnosis.
Other
Kodak activities include a fully operational retail store inside
the Athletes' Village and a network of photographic shops and kiosks
at the main sporting venues.
Countdown
to 2000
To celebrate the milestone
of 1000 days till the Games, Kodak presented Sydney with an official
Olympic Games Countdown Clock in December 1997 at Darling Harbour. In
May 1999, Kodak also gave an Olympic Games Countdown Clock to Melbourne's
Southgate Arts and Leisure Precinct, marking 500 days to the start
of the Olympic Games.
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